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Discover the Legacy of ITC and Force Motors: Brands and Visionaries Shaping India

Explore the captivating journey of ITC's diverse brands like John Players, Paperkraft, and Essenza Di Wills. Learn about the enduring influence of late Shri N.K. Firodia, a visionary industrialist and founder of Force Motors, who collaborated with Vidal & Sohn to pioneer Tempo 3-Wheeler manufacture in India. Delve into the evolution of Force Motors, from the TEMPO VIKING to the iconic MATADOR, and their partnership with Daimler-Benz for the TRAVELLER. Join us as we celebrate brand ambassadors Ranbir Kapoor, Salman Khan, and Arbaaz Khan in this vibrant narrative.

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Discover the Legacy of ITC and Force Motors: Brands and Visionaries Shaping India

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Presentation Transcript

  1. TBQ Connect Sample #3

  2. John Players • ITC owns the brand-logo • Paperkraft, Essenza Di Wills- brands from ITC • Play it cool-punch-line • Ranbir-brand ambassador of John Players

  3. Force Motors • Late Shri N.K.Firodia, a dedicated Gandhian and Visionary Industrialist, was the Founder-Managing Director of Force Motors • He established, starting in 1950, in Collaboration with Vidal & Sohn, Hamburg, Germany the import and later progressive manufacture in India of the Tempo 3-Wheeler. • The TEMPO VIKING 4- vehicle subsequently was upgraded with a diesel engine and the MATADOR was born in 1969. • The Company took up the production of the TRAVELLER, under license from Daimler-Benz. • Song- Salman Khan and Arbaaz Khan -Brand ambassadors of Force Motors

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