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The Influence of Media and Criticisms of MSNBC's Liberal Bias

This analysis explores the influential role of media in shaping public perception and opinion, focusing on MSNBC's impact as a leading cable news network since its inception on July 15, 1996. We examine the network's effectiveness in utilizing the Internet, viewer participation, and the controversies surrounding notable figures like Keith Olbermann and Don Imus. The criticism of liberal bias, particularly in programming and commentary, is analyzed, alongside the challenges faced by MSNBC in maintaining credibility and audience trust in a politically charged environment.

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The Influence of Media and Criticisms of MSNBC's Liberal Bias

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Presentation Transcript

  1. Monday, 11/17 • Essential Question: How does the media influence us? • BW: What are your top 2 most annoying phrases? (Classroom appropriate)

  2. As published by Oxford University in England, 11/8/2008 • It’s not rocket science • 24/7 • Shouldn’t of (instead of shouldn’t have) • It’s a nightmare • Absolutely • With all due respect • At this moment in time • I personally • Fairly unique 1. At the end of the day

  3. MSNBC • Started July 15, 1996 • Created by Microsoft and General Electric (which owns NBC) • 50-50 partnership • 3rd Most Popular Cable News Program • Behind Fox News Channel (#1), CNN (#2) • Partners with New York Times, Newsweek, and The Washington Post

  4. Slogans • The Place for Politics • America's Fastest Growing News Channel • A Fuller Spectrum of News

  5. Key Feature of the Rise of MSNBC • Effectively used the Internet (msnbc.com) • Most used online news site (1997, 1998, 1999) • Network’s original slogan “It’s Time to Get Connected” • E-mail addresses and phone numbers were displayed regularly • Increased Viewer participation

  6. Criticisms of MSNBC • Liberal Bias- Primetime lineup represents the liberal viewpoint. • Keith Olbermann and Chris Matthews were removed as live political anchors (too pro-Obama • McCain campaign has criticized the network twice • Obama bias- Matthews and Olbermann were openly supporting Obama against Hillary Clinton (Dem. Primary) and John McCain

  7. David Shuster Clinton Statement • Stated that Hillary Clinton was “pimping” her daughter Chelsea for votes • “There's just something a little bit unseemly to me that Chelsea's out there calling up celebrities, saying support my mom ... doesn't it seem like Chelsea's sort of being pimped out in some weird sort of way?" • Suspended for two weeks and did not apologize. Now hosting a show.

  8. Don Imus Controversy • MSNBC Show: Imus In the Morning • Imus History of racism (Used the “N” word) • Don Imus on his show called women on the Rutgers University basketball team: • “Nappy headed hos” • MSNBC only suspended him • Then fired him after public and corporate response

  9. KEITH O L B E R M A N N

  10. Who is Keith Olbermann? • Worked for ESPN (SportsCenter) • Co-host of NBC’s Football Night in America • Show Countdown with Keith Olbermann

  11. Countdown with Keith Olbermann • The show is the highest-rated program on MSNBC • Flagship program ____________________________________________ • Weekly show on at 7pm • Format Counts down five selected news stories of the day with news reports and interviews with guests • Olbermann- Fast-paced rhetorical style with pop culture references; opinionated

  12. Criticisms of Countdown/Olbermann • Show is absent of guests who challenge Olbermann’s views • No counterpoint • Ongoing feud with Bill O’Reilly (attacks O’Reilly and Fox News on a daily basis) • Seen as unprofessional (calls him names) • Segment called “Bushed!”. Update on Bush Administration’s top 50 running scandals • Worst Person in the World segment (Top 3 Daily bad people). More than 80% have been conservatives. No terrorists so far?!?!?!

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