Shopify SEO

1. SEO Mistakes to Avoid from 2021 and Hereafter Ecommerce businesses are the future of shopping, across the globe. The number of people shopping from online stores has increased exponentially and from here on it's going to increase by the day. For customers, this is good news but for business owners, its going to be cut-throat and extremely challenging to survive in the market without the right kind of approach or if they’re not applying the ecommerce tools properly. One of the most important and beneficial tools to marginally increase your business traffic is by SEO- Search Engine Optimization. SEO is the best way to increase organic, unpaid and unadulterated traffic to the website. SEO works by improving the visibility of the website on SERPs- Search Engine Results Page. According to many studies conducted, it’s said that a whooping 92% of the people on Google clicks on a website that appears to be on the first page of the search results. The second page clicks drop monumentally, coming at 6% of all the website clicks. So, what do we learn from this study- we learn to use target keywords words in order to increase the rank of our website for which SEO application in the right way. Shopify SEO experts explain that most of the business owners fail to achieve any solid results despite their efforts in SEO because they fall prey to the pitfalls and loopholes. The common SEO mistakes can have damaging and grave impacts on the business ranking which can take a very long time to recover and sometimes never recover at all. SEO is ever-changing and altering, is more like an ongoing thing, as there are variables involved that could shift things pretty dramatically for your website ranking. Ecommerce business owners need to keep an eye on market conditions, changing algorithms and customer preferences in order to nail the SEO game. In this article, I will try to save you from making the mistakes that can ruin the ranking and eat your profits. 1.Not Setting your Goals or Having a Gameplan Many ecommerce owners don’t know much about ecommerce services and tools, they just launch their website as that’s the easiest part of the deal. Just like in life, if you don’t set your goals, you don’t really achieve anything significant. Same is the case with Shopify SEO efforts, these will only pay off if you know what you set out to achieve. Is it organic traffic, increase in sales, filtered traffic or more clicks on your website? Once your goals are set, you can take help from Ecommerce experts and they can help you with a gameplan. In order to understand what you need to achieve from SEO, you need to pay heed to the statistics of your website, your biggest competition, your website’s ranking on search engines, usage of keywords and content. All these factors impact profusely so be wise and set goals. 2.Not Understanding the Audience and Their Search Intent

2. SEO is the voice of your potential customers, that means you need to understand who your target audiences are at the grass-root level. In order for the Shopify SEO services to connect the search engine algorithm to the user with the latest, most accurate and up-to-date information, knowing the user's search intent is a must. Google and Amazon search engines favor those web contents that understand the search intent. Search intent means to understand what the user is trying to look out for here, is the user trying to buy something, getting information on something or just checking for an update. If the keywords brought the user to your content but he/she is unable to get what they wanted it will negatively impact your ranking. Use long-tail keywords, use insights to see the trends and make use of historic and real-time data to workout a strategy. 3.Not Giving Mobile Traffic Its Due Focus Mobile optimization of your website is absolutely important and crucial if your aim is to increase unpaid and organic towards your online store. According to Google trends, more than 50% of the traffic shopping from online stores use mobile devices and Google also favours those websites which are flowing with the times and have mobile- friendly websites. Many businesses which have mobile-friendly websites haven’t given much thought to them like slow website speed on mobile, slow loading times of pictures and videos, difficult navigation, too many links to pass and missing information. Hire ecommerce services from a good company, redesign with cross platform design which will make the experience of the user better on your site which in turn make the user browse longer thus increasing the ranking. Make sure that your website loads in less than 3 seconds on mobile, it's easy to navigate and loading time is super quick. 4.Buying Low-Quality Backlinks Backlinks are an important factor in ranking of your site, but if these links are low- quality, ruin the user experience, are mere clickbait and waste the time of the user, Google will be sure to punish your website by lowering its ranking. The backlink sellers and builders have the same list and Google also has those lists so if you buy one of these backlinks, then the bad news is that Google has proof enough to penalize you. If you really want to add backlinks to your website or content, you’ll have to make an effort to earn them. Links coming from a credible, well-reputed website will generate high traffic thus higher ranking. Hire Shopify SEO services and let them acquire top quality links for you. 5.Publishing Wrong or Unoriginal Content Another common mistake made by SEO content creators is that they just want to bag on a popular keyword, the content they create has nothing to do with the product they’re selling but just to allure the audience they have used that keyword. This trick wastes the time of the customer and does no good to the ranking. However, if the content is more focused on questions that users ask and targeted on their needs than it will work for you. Search engines will identify with the content by the use of a matching keyword and when the user clicks on it, they will get what they wanted. Another pitfall is plagiarizing

3. or duplicate content which is severely penalized Google so invest in original, quality content. Conclusion Google algorithm is evolving rapidly with the times, so the practices working a decade ago are no longer effective. Stay on top of Google trends, new practices and techniques to higher your ranking.