What Does Google Analytics Measure

1. www.epicbizseowebs.com.au info@epicbizseowebs.com.au 1300 787 968 What Does Google Analytics Measure? Google Analytics is a free website and APPs tracking tool that gives you valuable information about how your website is performing. It can also help you analyse the effectiveness of your marketing efforts and track user behaviour. Traffic Sources Google Analytics measures traffic sources, which are the origins of users’ visits to a website. This helps marketers understand where their visitors come from, and how to promote their content and campaigns and get more conversions. The most common traffic sources are search, direct, and referral, but other channels can also drive traffic to your website. For instance, social media is an important source of traffic that can be analysed for keywords, search queries, and other metrics. The first step is to identify what traffic sources are sending visitors to your website, and then analyse how well they are performing. The best way to do this is by looking at your website’s organic search terms in the Web Traffic Sources report. This is one of the most important metrics for SEO performance, as growth in organic sessions over time is a strong indicator that search traffic to your site is increasing. Conversion Rates When you are analysing your analytics data, you want to be sure that you’re tracking the metrics that directly relate to your goals and end objectives. For example, if your goal is to increase conversions from Facebook Ads, you will want to track the number of visitors that came from this channel.

2. You will also want to be able to track the percentage of clicks on ads that lead to a specific action. This is a great way to gauge how well your campaigns are doing, but it can be tricky to get granular enough for this type of reporting. The good news is that Google Analytics 4 now has a new type of conversion rate that can be seen in both standard reports and exploration reports. It’s called the user conversion rate and is displayed as a percentage. Bounce Rate The bounce rate is the percentage of visitors who come to a website and leave without visiting any other pages. It is a useful metric to monitor because it can tell you how well your site is working and what you can do to improve it. A bounce is defined as a single-page session that has a duration of 0 seconds. This is how Google defines it, but it is possible that other analytics software will score it slightly differently. Pages Per Session The average number of pages a user views in a single session is one of the most important metrics to measure. It tells you how sticky and engaging your site is. It is also an indicator of how compelling users find your content, and how easily they can access it. A low page count coupled with a high bounce rate or session duration can indicate poor content or accessibility. Goal Completions Google Analytics measures goal completions, which are completed user actions like sign-ups and purchases. These are important metrics to track because they show how users are responding to your call-to-action. Goals can be configured to track many different user actions. They can include purchases, adds-to-cart, email sign-ups, form submissions and more.