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In the last few years, visual product configuration has seen a huge rise in terms of choice by e-commerce organizations. And thereu2019s a big reason for that, which is a USP of the overall configuration process- it tries to narrow down the gap between traditional physical stores as well as online marketplaces.
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Visual Product Configuration & the New E-Commerce Store ============================================================== The rise we mentioned above has also been incensed by the recent pandemic outbreak, where customers started adopting digital avenues to influence their purchasing decisions. This is the perfect opportunity for a really good visual CPQ tool to completely revamp different organizational functions while also offering customers something they never experienced before. Because visual product configuration gets customers closer to an in-premise shopping experience, manufacturers get a boost in their customer engagement rates, increase their conversions, and even get a reduction in grievance returns. Visuals Now Make More Impact Rich visuals have long become very crucial in hooking customers and assisting them to make their shopping decisions. In fact, it isn’t wrong to say that visuals make a better impact when compared to texts during the purchase process, for that matter. Technological advancements have been the biggest reason why visuals have become this important, as marketers, as well as sales reps, have now started showing more dependency on high-quality visuals bringing more immersive shopping to customers. But not all visuals fit the bill- just a couple of static pictures no longer serve the purpose. Other than visuals, configuration abilities have also been on the rise, where customers want to truly ‘feel’ the product they have finalized, without holding it in their hands in a physical form. This also makes them an ally in the entire purchasing process as well. The Existence of Augmented Reality(AR) Visual product configuration has also been taken a step ahead with Augmented Reality or AR, where customers can actually place a particular product in their own space before deciding to purchase it. Once these three aspects get blended together in the right context- configuration, visuals as well as Augmented Reality, it will surely be getting easier for e-commerce manufacturers to stay relevant and in the game for a long time. You will be surprised to know that with the rightvisual CPQ tool and an ecosystem that is suitable for it, customers are also prepared to pay a premium for that very product. When you put this together in the larger scheme of things, no firm will ever be complaining about getting more profits after making a sale. Visual Product Configuration with Epicor CPQ The professionals at Epicor are aware of the trends as well as multiple new practices, which then also translates into one of its biggest strengths- full-scale customization as per the needs and client requirements. Other than that, given the experience Epicor has, there is always that sense and security of accuracy and efficiency that many competitors have found hard to replicate over the years, but not equal to the success that Epicor has achieved.
The CPQ pricing on offer to clients is also spot-on, and the customization allows clients to decide the features they need and ones they could do away with. This leads them to make investments for the feature bundle that suits their needs to perfection. Visual product configuration has come a long way, and it's already taking the right steps to revolutionize the e-commerce market. Did you make that investment into the most sorted CPQ pricing setup yet?
