Few Important Instagram Metrics for B2B Inbound Marketing Experts to Measure Performance Effectively

1. Few Important Instagram Metrics for B2B Inbound Marketing Experts to Measure Performance Effectively Since with any b2b inbound marketing strategy, keeping checks on the performance of your different social media marketing initiatives is essential even on Instagram. But when it’s about delving into your Instagram metrics, you may not understand from where to start or what all metrics are the most essential. If you are managing your Instagram accounts without even taking a look at your analytics then, you will be left in all confused with understanding the outcomes of your efforts. These efforts will probably correspond with your company or specific department objectives that will naturally assist tell which Instagram metrics you must be reporting on. So, you need to know your key Instagram metrics to report on first. Want to know how this can done then, read on! This presentation is brought to you by Seoguruhouston.com

2. Know How B2B Inbound Marketing Experts Can Measure Their Efforts With These Vital Instagram Metrics: • Content Engagements with Each Follower:Your content engagement is proportionate to your follower count. While it appears to be quite enticing to compare your Instagram performance with the biggies in the industry, you will never want to do that if your audience size is nearly the same. As brands with millions of followers must be getting thousands of likes. Though, if you have thousands of followers you cannot naturally accumulate similar results in total, but that doesn’t mean you are not performing in the desired manner. And that is where content engagement rate comes in and can assist in ensuring that you are evaluating your Instagram account fairly. For finding this Instagram metric, you have to first collect the total amount of content engagement you have got for a specific span of time. Make use of the latest social media marketing tools which allows you to navigate through the Instagram reports and choose Instagram business profiles and as you scroll through the reports, you will find a section with content engagement rate calculated already. The right formula to measure engagement rate on Instagram is- Total Engagements / Follower Count * 100 = Engagement Rate. Reporting on this Instagram metric with time will provide you an idea about the overall performance trends, though B2B inbound marketingprofessionals can definitely evaluate it for certain posts also for getting an idea of the sorts of content which connects with your target audience. This presentation is brought to you by Seoguruhouston.com

3. Increase in Followers:While assessing an evolving Instagram follower count, context is very essential, particularly if you are experiencing random hikes or drop offs because of a one-time marketing or paid social advertisements. Ensure to evaluate your follower count at regular intervals of time and keep the above mentioned context examples in mind, so that you have an exact idea about what has contributed to these increasing numbers. Preferably you are witnessing a sustained and steady growth with time that signifies that people like what they observe from your content and they definitely want to see more of it. Knowing what is or is not working in your favor is also important in the context of your overall B2B inbound marketing and Instagram marketing plan and KPIs for Instagram as you want to ensure that you know the sorts of content which must be continued and which might need some tweaking. Your total followers eventually represents the prospective reach of your content that impacts the performance of other Instagram metrics such as content engagement, so continuing to concentrate efforts around naturally growing your audience is extremely important. The advanced social media tools allow you to see all sorts of information regarding your follower increase, from a detailed growth chart to percentage growth. Make use of every report as required across all associated Instagram profiles. This presentation is brought to you by Seoguruhouston.com

4. The Comments You Got:There is truly a big difference between the “likes” and “comments” when it comes to assessing the Instagram performance metrics. “Likes” are quite simple to dish out and usually you cannot be 100% sure a post was actually seen by your followers, but with “comments”, it is very clear. Be it positive or negative, comments made on your posts signify that your content leaves some impact or compels the individual to leave a feedback. This sort of engagement, particularly a positive one, is a powerful factor in community building and creating a loyal fanbase. Anybody can double tap easily, but those who make a comment are the ones to target. Considering the size of your Instagram account, it might be convenient to just review your posts one-by-one to view and track the comment counts. But with the advanced social media tools, the work is easily done for you. Making use of the Instagram report mentioned previously, comment totals for a particular time period are showcased next to the other engagement metrics. You can then cross-reference the comment counts with the real feedback to find out sentiment and whether your content is working in the desired manner or not. This presentation is brought to you by Seoguruhouston.com

5. Content Reach:If you think content reach sounds mostly like impressions then, you are not alone. These two metrics are very similar, but confusing enough that we have to dig deeper into these topics in a detailed manner through reach vs impressions and Instagram impressions. To keep it precise here, find out that your Instagram reach signifies the real views of your content while impressions just means that it was displayed, but might not have created a click or any other sort of engagement. No fancy calculations are required for this one. To find your average every day reach in the advanced social media tools, just return to your Instagram report and in the Instagram impressions section your B2B inbound marketing expert can see the total and percent change in a specific span of time. This presentation is brought to you by Seoguruhouston.com

6. Most Engaged Hashtags:While the inconsistent Instagram algorithm might occasionally cause confusion on your content strategy, hashtags are one of the most dependable approaches to keep your drive going. Through making use of hashtags which are relevant to your industry or what your target audience is looking for you can assist in keeping a track of reach and engagement. Instagram enables users to comprise up to 30 hashtags on every post, but stay rest assured to use that share sensibly through research and learning by performance with time. You might be amazed through how often less is more when it is about hashtags. For maximizing this Instagram metric, you have to assess your “Instagram outbound hashtag performance” report within the social media marketing tool you are making use of. By doing this you will get a complete breakdown of your hashtags organized through both usage and engagement. You can make use of this data to notify prospective hashtag decisions, particularly when it is about engagement performance related with the other efforts. This presentation is brought to you by Seoguruhouston.com

7. Referral Traffic:A widespread approach for social media posts comprises linking out to a website’s particular landing web-page, product page or merely the home page considering the kind of action you would like your followers to take while watching your post. However, on Instagram this can become a little more challenging as the only place to showcase a clickable link is within your bio and you can also include URLs in your captions, but even then tracking referral traffic by Instagram can be difficult. Instagram does not allow the clickable links in your posts, one great approach to track referral traffic from a specific campaign is with the UTM parameters, which are tags your B2B inbound marketing expert can pin onto a URL that allows Google Analytics tool to know exactly where exactly the user referred from. If you are executing any landing web-pages particularly for an Instagram campaign, you will require reading up on the strategies to arrange your own UTM parameters for making sure that they will work suitably. You can easily check your social media network referral traffic through Google Analytics to watch how much referral traffic Instagram has sent your way. This presentation is brought to you by Seoguruhouston.com

8. Instagram Stories Engagement:Presently, one of the most important elements to the existing Instagram marketing strategies comprises the use of Instagram stories. These are beneficial in numerous ways, most notably as they give a new dimension of content for your targeted audience. The fading nature of the pictures and videos provides you even more liberty and flexibility than your Instagram feed does. When it is about the Instagram stories, there are several excellent metrics to keep a check on the story exits and impressions, story replies and story taps back and forward. If any of the above mentioned Instagram metrics interest you, just locate the Instagram stories performance report in the social media tools to observe data for every associated profile.So,B2B inbound marketing experts must begin tracking your Instagram metrics with immediate effect by keeping all the important Instagram metrics in mind and then you will definitely get ready to begin reporting on progress. This presentation is brought to you by Seoguruhouston.com

9. SEOGuruHouston • SEOGuruHouston provides powerful and exceptional B2B inbound marketing solutions in Houston to strengthen our clients’ overall efficiency through increasing profits, reducing extra costs, boosting brand awareness online and maximizing their website’s performance, web presence & online visibility. • Services Offered: • PPC • SEO • Inbound Marketing • CustomBlog/WebDesign • SocialMediaMarketing • WebVideoMarketing This presentation is brought to you by Seoguruhouston.com

10. Contact Andy Alagappan SEO Houston Web COO & VP marketing & business development USA 12454 Briar Forest Dr Suite #112 Houston, TX 77077. Office: 281-570-5804 Cell : 832-677-4620 Skype : Smbhouston Gtalk : getseen@gmail.com Official website: http://www.seoguruhouston.com/ Personal website: https://www.andyalagappan.com/ https://www.facebook.com/AndyAlagappancom https://plus.google.com/116729398054996295192/about https://www.linkedin.com/in/seoppcguru https://twitter.com/seoppcguru https://www.pinterest.com/andyalagappan/ http://www.seohoustonblog.com/ https://www.youtube.com/user/epromotionz1 This presentation is brought to you by Seoguruhouston.com