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21st Century Marketing

Shantelle

epsmarketing
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21st Century Marketing

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  1. Implementing Your Digital Footprint Welcome to 21st Century Marketing EPS Settlements Group Annual Consultant Conference June 29, 2013 Kevin D’Aprile Shantelle Williams SAP America, Inc. EPS Settlements Group Director, Global Social Recruiting Online Marketing Specialist

  2. Where did EVERYONE go?

  3. Agenda What is “Digital Networking?” Build Your Personal Brand on LinkedIn Searching for Contacts What is LinkedIn’s InMail? Creating Your Out Reach Questions

  4. Digital Networking • Find Existing or Prior Contacts • Publicize your LinkedIn URL • Use Keywords – LinkedIn is a Search Engine • Cultivate Recommendations • Join Groups • Post News

  5. I’ve signed up for LinkedIn Now What?

  6. Does your LinkedIn profile look like this? Can anyone tell me what is wrong with this profile?

  7. The Bare Essentials Profile Picture • No Photo • Wrong Photo • Misrepresenting appearance

  8. Bare Essentials Headline Summary Introduction Keywords Precise Examples Links, websites, contact info • What do you want to be known for? • Key Words • The importance of search-ability

  9. Boost your InMail Effectiveness

  10. InMail vs. Email InMails • Private Messages • Can be sent directly from: • -Member Profile • -Search Results • -The Clipboard • -Project Folders • Allow you to contact anyone on LinkedIn • (withoutan intro or contact info) • 7-day guaranteed response InMailon the 8th day.

  11. Advanced People Search EPS’s National Clients • AIG • Nationwide Ins. • Liberty Mutual Ins. • ACE USA Group • Allianz of America • CNA • Travelers • Sentry Ins. • Farmers Ins. • Allstate Job Titles • Claims Analyst • Claims Loss Rep • CRU Specialist • Medical Claims Specialist • Claims People • Claims Rep • Claims Adjuster

  12. InMail • 3 Categories: • Free: Anyone you can message without using an InMailcredit. • InMailCredits:Shows anyone who can be messaged using an InMail credit. • Omitted:Shows anyone who cannot be messaged. • It’s a possibility the person has opted out of receiving InMails

  13. Email Messaging

  14. Creating Your Outreach Remember: • Your goal of your first message is to start the conversation, • NOT TO SEAL THE DEAL • Target your messaging to mention the content in their LinkedIn profile that prompted you to contact them • When you send multiple messages, you can use your search criteria to target your message with the commonalities shared by each individual.

  15. What do I say? Crafting The Perfect Pitch • Do your research • Know your audience • Subject Line • Intrigue • Body • Engage Your mission is to prompt a response

  16. LinkedIn Premium Accounts

  17. Please feel free to reach out with questions! Kevin D’Aprile SAP America, Inc. Director, Global Social Recruiting Kevin.daprile@sap.com 312-725-0412 Shantelle Williams EPS Settlement Group Online Marketing Specialist swilliams@epssg.com Phone 303-337-0400

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