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Protects Like Armor, Fits Like Armani

Protects Like Armor, Fits Like Armani . By: Lisa Fritz Chelsi Bauman Jeff Heim. Bulletproof fashion. Deflects point-blank gunfire like the Popemobile. Trench coats Business suits Suede jackets Denim casuals Cotton shirts. Who would do such a thing?. Miguel Caballero

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Protects Like Armor, Fits Like Armani

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  1. Protects Like Armor, Fits Like Armani By: Lisa Fritz Chelsi Bauman Jeff Heim

  2. Bulletproof fashion • Deflects point-blank gunfire like the Popemobile. • Trench coats • Business suits • Suede jackets • Denim casuals • Cotton shirts

  3. Who would do such a thing? • Miguel Caballero • Owner of showroom in Bogota, Colombia. • Developed and patented a weave of nylon and polyester • 11lbs to 2.6lbs!

  4. Showman’s way of demonstrating "Who here hasn't been shot?" Miguel Caballero is walking around his company's showroom in Bogotá, Colombia, holding a .38-caliber revolver. "You!" he says, pointing to German Gonzalez, a 20-something salesman who's been on the job for just two weeks. "You're next." Gonzalez wiggles nervously into an $850 brown suede winter jacket and zips it up to the collar. A foot or so away, the smiling Caballero lowers the weapon and takes aim. "One!" Gonzalez takes a deep breath and stares up at the ceiling. "Two!..." A deafening blast sends Gonzalez lurching backward - and then screaming out in relief, clutching at the hole in the jacket where the bullet has come to a safe stop.

  5. Target Market • Executives • Political Leaders • President Alvaro Uribe of Colombia • President Hugo Chávez of Venezuela • Undercover Agents • Other VIPS

  6. US Future Market?

  7. Distribution • Store in Bogota, Columbia • Open a high end botique in one of Mexico City’s most exclusive shopping districts in August • Next to Armani, Cartier, Louis Vuitton, and Tiffany

  8. Sales • Cost • Example: Suede winter jacket - $850 Suits - Starting at $2,000 • Last year $7 million • Exports (80%)

  9. Fashion Show Miguel Caballero

  10. Sources • http://money.cnn.com/magazines/business2/business2_archive/2006/08/01/8382235/index.htm?postversion=2006101012 • http://www.eminemdesksite.com/images/eminem_desksite_03.jpg • http://pub.tv2.no/multimedia/TV2/archive/00182/p_diddy_182163g.jpg • http://www.50-cent.us/pictures/0010_0.jpg • http://cannabisculture.com/library/images/uploads/3437-Bush-gun.jpg • http://www.miguelcaballero.com/ • http://news.bbc.co.uk/2/hi/americas/3756738.stm • http://money.cnn.com/magazines/fortune/fortune_archive/2006/04/03/8373081/index.htm

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