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Protects Like Armor, Fits Like Armani

Discover the world of bulletproof fashion with Miguel Caballero, who transforms traditional attire into protective gear. From stunning trench coats and business suits to stylish suede jackets alongside denim casuals and cotton shirts, Caballero's innovative designs deflect point-blank gunfire while ensuring comfort and style. Demonstrating his products live, he showcases the effectiveness of his proprietary nylon-polyester weave, appealing to executives, political leaders, and VIPs worldwide. Explore the future of fashion that prioritizes safety without compromising aesthetics.

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Protects Like Armor, Fits Like Armani

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  1. Protects Like Armor, Fits Like Armani By: Lisa Fritz Chelsi Bauman Jeff Heim

  2. Bulletproof fashion • Deflects point-blank gunfire like the Popemobile. • Trench coats • Business suits • Suede jackets • Denim casuals • Cotton shirts

  3. Who would do such a thing? • Miguel Caballero • Owner of showroom in Bogota, Colombia. • Developed and patented a weave of nylon and polyester • 11lbs to 2.6lbs!

  4. Showman’s way of demonstrating "Who here hasn't been shot?" Miguel Caballero is walking around his company's showroom in Bogotá, Colombia, holding a .38-caliber revolver. "You!" he says, pointing to German Gonzalez, a 20-something salesman who's been on the job for just two weeks. "You're next." Gonzalez wiggles nervously into an $850 brown suede winter jacket and zips it up to the collar. A foot or so away, the smiling Caballero lowers the weapon and takes aim. "One!" Gonzalez takes a deep breath and stares up at the ceiling. "Two!..." A deafening blast sends Gonzalez lurching backward - and then screaming out in relief, clutching at the hole in the jacket where the bullet has come to a safe stop.

  5. Target Market • Executives • Political Leaders • President Alvaro Uribe of Colombia • President Hugo Chávez of Venezuela • Undercover Agents • Other VIPS

  6. US Future Market?

  7. Distribution • Store in Bogota, Columbia • Open a high end botique in one of Mexico City’s most exclusive shopping districts in August • Next to Armani, Cartier, Louis Vuitton, and Tiffany

  8. Sales • Cost • Example: Suede winter jacket - $850 Suits - Starting at $2,000 • Last year $7 million • Exports (80%)

  9. Fashion Show Miguel Caballero

  10. Sources • http://money.cnn.com/magazines/business2/business2_archive/2006/08/01/8382235/index.htm?postversion=2006101012 • http://www.eminemdesksite.com/images/eminem_desksite_03.jpg • http://pub.tv2.no/multimedia/TV2/archive/00182/p_diddy_182163g.jpg • http://www.50-cent.us/pictures/0010_0.jpg • http://cannabisculture.com/library/images/uploads/3437-Bush-gun.jpg • http://www.miguelcaballero.com/ • http://news.bbc.co.uk/2/hi/americas/3756738.stm • http://money.cnn.com/magazines/fortune/fortune_archive/2006/04/03/8373081/index.htm

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