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Pricing strategies & decisions

Pricing strategies & decisions. Welcome. Name: Surej P John Office : MSM 3 rd floor, Cabin# 01 Email : surejpjohn@gmail.com. Brief Contents (P. xvi). Section 1 - INTRODUCTION Chapter 1 – Effective Pricing Management Section 2 – ECONOMIC FOUNDATION OF PRICING THEORY

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Pricing strategies & decisions

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  1. Pricing strategies & decisions Welcome

  2. Name: Surej P John Office: MSM 3rd floor, Cabin# 01 Email: surejpjohn@gmail.com

  3. Brief Contents (P. xvi) • Section 1 - INTRODUCTION • Chapter 1 – Effective Pricing Management • Section 2 – ECONOMIC FOUNDATION OF PRICING THEORY • Chapter 2 – The Economics of Price Determination • Chapter 4 – Signaling and Managing Competition • Section 3 – UNDERSTANDING CUSTOMER & BUYER BEHAVIOR • Chapter 6 – Pricing Practices that Endanger Profits • Chapter 8 – Customer Value Analysis • Section 4 – PROFITABILITY ANALYSIS FOR PRICING DECISIONS • Chapter 10 – The Role of Costs in Pricing Decisions • Chapter 12 – Marketing Profitability Analysis • Section 5 – DEVELOPING PRICING STRATEGIES • Chapter 14 – Pricing Over the Product Life Cycle • Chapter 15 – Product-Line Pricing • Section 6 – MANAGING THE PRICING FUNCTION • Chapter 16 – Developing a Price Structure • Chapter 17 – Pricing to and through the Channel • Section 7 – SPECIAL TOPICS ON PRICING • Chapter 21 – Pricing on the Internet • Section 8 - RECOMMENDATIONS • Chapter 22 – Guidelines for Better Pricing Decisions

  4. Mark Allocations Surej P John

  5. Course syllabus, project outline, power points are all available in www.lms.au.edu • Enrollment key: mkt 39 • All students are requested to register online to make use of the online resources. Surej P John

  6. Study within a Group • 4-5 students per group • Make a group portfolio with following details • Group name • Student ID • Full name and Nick name • Section number • A recent color photo • Contacting info. (email, cell phone#)

  7. Assignment-1 • Login to LMS and follow the instructions carefully. • Submit the assignment online • No email submissions allowed • Time limit is applicable ( Until next class)

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