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New England Association of Circulation Executives 2013 Fall Convention Northampton, MA– October 7, 2013

New England Association of Circulation Executives 2013 Fall Convention Northampton, MA– October 7, 2013. Agenda. What is this? . Technology & Terminology How Is It Being Used Reporting & Analytics In The News. Can’t build the future by clinging to the past….

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New England Association of Circulation Executives 2013 Fall Convention Northampton, MA– October 7, 2013

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  1. New England Association of Circulation Executives 2013 Fall Convention Northampton, MA– October 7, 2013

  2. Agenda What is this? Technology & Terminology How Is It Being Used Reporting & Analytics In The News

  3. Can’t build the future by clinging to the past….

  4. A Solution … With A Technology Answer By using GPS tracking, companies can address key demands of today’s marketplace: • Take it out of the mail • Alternative / Commercial delivery • “Do more with less” • Improve operational efficiencies • Network performance • Benchmarking • Quality Control (Timely Deliveries, Reduce Complaints) • Increasing need for internal controls, audit requirements, and real time reporting

  5. A Solution for Distribution Publishers need new tools to reduce costs and manage the day-to-day activities. GPS Solution: • Contractors/Carriers carry GPS-enabled devices • A Web-based management system allows for oversight and creation of defined contractor routes • GPS data records produce: • Coverage of route • Delivery data (time, date, speed, etc.) • Internal Controls • Integration with circulation systems such as DSI, DTI & DISCUS.

  6. Wouldn’t it be nice to know…….. When is the route being serviced? Has the truck reached the distribution center? Are single copy outlets being serviced properly? Is my TMC being delivered? How do I get this done …. I am a staff of 1 !

  7. What You Should Think About Not managing the “manner and means” ……. but measuring the results

  8. Remember this ?

  9. GPS Definitions • Breadcrumb: A visual depiction of driving patterns and directions for a particular carrier. • Geo-Fences: Area depicts a specific geographical location based on publisher’s distribution network- Routes (i.e. Zip, Sub-Zip, etc.) • Ping Rate: Frequency of communication from device for location (30 seconds, 1 minute, etc.) • Waypoints: A sampling of addresses (lat/long) that represent delivery locations within a route/fence. • Coverage: Calculation based on the number of waypoints triggered versus available on the route.

  10. A Feature Rich Mapping & GPS Solution 97 % Coverage • Leverages waypoints to ensure route completion times and locations • Driving sequence, time, and mileage • Visual verification of route activity, not delivery

  11. What Can GPS Be Used For ……. • Geo Fencing & Breadcrumb Trails • Start & Stop Times • Location • Mileage & Time • Waypoints • Do Not Deliver • Complaints • TMC / Sunday Select • Recycling Locations

  12. Verification Component • The system also provides a track and trace that ensures piece are delivered to the right house by utilizing technology and fieldwork by individuals in real-time.

  13. Capabilities of GPS Technology • Geo-Coding / Time Stamp Validation • GPS and date/time information can not be altered • Route Structure • Contractor route assignment • Contractor district assignments • Routes by ZIP, Sub-ZIP, or custom to the newspaper/distributor needs • Waypoints • Weighting capabilities • Different types of products can be distinguished (Sunday Select vs TMC) • Notification by delivery time • Dynamic modification of waypoints • Visual Route Coverage • Ability to view route/network coverage in real-time utilizing mapping software

  14. Does this work in real life? • Trucking and Distribution • Newspaper equipped trucks with GPS technology to monitor delivery times to distribution centers and drop off locations. • Provided automated alerts to distribution center personal and managers on status of truck. • Eliminated the need to call to find the where the product • Helped fleet performance through basic fleet management (miles, idle time, speeding, etc.) • Single Copy and Bulk • Publisher provided each vehicle/carrier with GPS technology • Lost Sales- high traffic locations were being serviced at the end of the route. • Quantify how much time to service large locations (grocery stores). • Can include automated laydown sheets with inventory information.

  15. Does this work in real life? • Paid Circulation • Redelivery • Complaints • Geo-coded single copy draw & returns information • Start & Stop times … was the product distributed during the delivery window. • Non-Paid Circulation • Waypoint coverage helps establish distribution characteristics • Manage to large delivery windows that could be up to 72 hours • Is the proper areas being delivered • Do not deliver locations can be assigned • Recycling Centers • Know more about what is going on

  16. You can do a lot more!

  17. Analytics & Reporting

  18. Distribution Management Tool • Dashboard provides summary level overview of key metric performance • “Drill Down” capabilities • Standard reporting • REAL-TIME INFORMATION AVAILABLE !!!

  19. Data Analytics • Utilizing trending and historical data to determine stop and stop times • Able to assess delivery sequence for field testing • Real-Time data • Assess areas of risk and distribution patterns

  20. Key Benefits to Publisher & Distributors • Higher level of controls and transparency • Asses Risk • Alliance for Audited Media Information • The system serves as a powerful sales tool for gaining new clients and additional reporting to existing customers. • Hold delivery network and carriers accountable for actions.

  21. Benefits to Publisher & Advertiser • Transparency • Advertisers are provided weekly reports on delivery performance • Timely information, correctable actions • Provides verification and assurance to advertising clients that FSI’s / Preprints are handled in a quality controlled environment, delivered on time, and to the correct area. • Web-based reporting – analytics & visualized

  22. Return On Investment Since publishers are only beginning to use the product, a quantifiable amount is still yet “to be determined”. However, some of the key benefits will eventually turn into savings and revenue such as: • Negotiation Tool - system allows to capture key metrics that influence delivery fees/rate • Best Practices - data usable to measure market performance and allows for benchmarking • Do More With Less - allows for more analytical reporting regardless of staff size • Postage Savings - take product out of the mail and deliver efficiently through distribution network • Distribution Company – deliver more than just your newspaper • Auditing - a more efficient audit can be conducted due to availability of data

  23. GPS In The News

  24. GPS In The News

  25. What Else Can Mobile Technology Do? • Fleet management (fuel, speeding, tracking, etc.) • Monitor trucking to distribution centers (late trucks) • Redelivery mobile application • Single copy- delivery/pick up times monitored at locations • Single copy draw and returns • Route optimization • Mobile kiosk sales platform • Complaint tracking and visualization

  26. For more information, please contact: Antony George Vice President, Business Development Office: 314-732-4925 ext. 110 Cell: 630-606-1029 ageorge@agilissystems.com

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