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PR | Marketing Erika Miller, Chair & Dalene Schafer-Bloom, Co-Chair Membership

PR | Marketing Erika Miller, Chair & Dalene Schafer-Bloom, Co-Chair Membership TJ Baggett, Chair & Vickie Nickel, Co-Chair AMEC 30 August 2013. FISH! A philosophy that works. http://www.youtube.com/watch?v=gNDP9jLuzXU. Fish Philosophy:

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PR | Marketing Erika Miller, Chair & Dalene Schafer-Bloom, Co-Chair Membership

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  1. PR | Marketing Erika Miller, Chair & Dalene Schafer-Bloom, Co-Chair Membership TJ Baggett, Chair & Vickie Nickel, Co-Chair AMEC 30 August 2013

  2. FISH! A philosophy that works http://www.youtube.com/watch?v=gNDP9jLuzXU

  3. Fish Philosophy: A remarkable way to boost morale & improve results Given by- Stephen Lundin, Harry Paul & John Christensen

  4. FISH! A philosophy that works

  5. 4 key ingredients • Choose your Attitude • Play • Be Present • Make their day

  6. Choose Your Attitude

  7. Play

  8. Be Present

  9. Make Their Day

  10. be present make their day play choose your attitude Four Practices of Fish Philosophy

  11. Ways to implement FISH Philosophy • Choose to make today a great day. • Find ways to play • Stay focused while being present • Make the day of other people Our Work Place

  12. Remember….. the Journey is the Destination…..

  13. 3 Legs of a Stool

  14. 1. Resource Management • Networking Across All Chapters • Mentoring • Developing a broader reach within the NAWIC membership, internal and external customers • Skills assessment Resource Management

  15. 2. Target Marketing • Brainstorming session with members to identify targeted trades • Define people with those trades and plug in people from your community • Reaching out to other organizations for partnering opportunities Target Marketing

  16. Examples… Roofing Real Estate Attorney Agent Painting Insurance Bonding Agent Commercial Lines Workman's comp Drywall Architect Sheet Metal Engineer Mechanical Electrical Plumbing Structural Civil Geological & Geophysical Environmental Audio Brick Masons Banking Stone Plumber Gutters Safety General Contractor Elevator Electricians Inspectors Windows, Doors, & Hardware Banking Flooring Printers Building Materials Advertising Heavy Equipment Fencing LandscapeContractor

  17. THE CHALLENGE Challenge runs from 1 October 2013 through 15 August 2014. Reports due from Regional chairs to National Chairs within the first week after the end of each quarter (except 4th will be early, due by 1st week of August).

  18. 3. Integrating Technology into your Workflows • Using social media to tell NAWIC’s story • Task Force to guide website building • Instruction for social media utilization • Hold technology classes, consider webinars as a vehicle of communication • Website template, hosted and supported Technology integration

  19. NAWIC BUILDS Resource Management Technology Integration Target Marketing PR/Marketing/Membership 2013-2014

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