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how to explain your

how to explain your. to non-scientists. Why bother?. involving “consumers” . funding sources. outreach. declining science literacy. responsibility to stakeholders. correct misconceptions. career opportunities. … and it pays! (Bonus resources).

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how to explain your

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  1. how to explain your to non-scientists

  2. Whybother? involving “consumers” funding sources outreach declining science literacy responsibility to stakeholders correct misconceptions career opportunities

  3. …and it pays! (Bonus resources) • Society for Applied Microbiology Communications Award • EuroStemCell Communications Award • CIHR's Health Research Communication Award • Grand Challenges • PhD Comics' 2 Minute Thesis contest

  4. Who are these non-scientists? funders potential collaborators media policymakers administrators advocacygroups future in-laws random people you meet at a party

  5. How notto do it:

  6. Here is a more effective way. ["rock star physicist" Brian Cox's brilliant explanation of the Higgs Boson]

  7. Ways to get your idea across metaphor / simile infographic elevator pitch get creative: dance, rap, mime

  8. Metaphor / simile The spinal cord is like a telephone cable; when it’s cut, the signals can no longer get through. I’m researching tiny particles that can act like repairmen to make new connections.

  9. Infographics (& other artwork)

  10. Infographic: bonus resource Great data visualization tutorials & examples: FlowingData.com

  11. Elevator pitch Imagine that you’re taking an elevator up 12 floors with the director of a major funding agency . . . [video of an award-winning pitch]

  12. Elevator pitch: bonus resource Great article in Nature Jobs on scientific elevator pitches

  13. Getting creative

  14. Getting creative: bonus resources Dance your PhDThe TEDx Dance Your PhD talk The european stem cell collaboration, eurostemcell, is holding a poetry and rap competition

  15. Tips: Tell your science like a (very short) story Remember the “inciting incident” Be persuasive Be nerdy Choose the audience’s medium

  16. Now it’s your turn

  17. Show your work: • 2 minute video or song • a series of 140 word tweets • One drawing/image/infographic/cartoon • Submissions earn $5 gift card, entered to win a $50 iTunes or Amazon gift card

  18. More Resources • SciFund Challenge Outreach Classes • The Anti-vaccine disease: rant or reason • Advocating for your research: (This is a video of Brian Cox that lays out the case for ongoing funding for discovery: an example of how communication to non-scientists is important • Don’t hesitate to contact Jocelyn or Cheryl any time for help: it’s the part of our jobs we like the best!)

  19. thank you

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