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Journal of International Marketing

Journal of International Marketing. David A. Griffith, Editor Department of Marketing The Eli Broad Graduate School of Business Michigan State University. Agenda. Background information about the Journal of International Marketing JIM positioning and topics Questions.

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Journal of International Marketing

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  1. Journal of International Marketing David A. Griffith, Editor Department of Marketing The Eli Broad Graduate School of Business Michigan State University

  2. Agenda • Background information about the Journal of International Marketing • JIM positioning and topics • Questions

  3. American Marketing Association • Journal of Marketing • Journal of International Marketing • Journal of Marketing Research • Journal of Public Policy & Marketing

  4. Stats • Established in 1993 • 4 issues per year • Receive over 100 articles per year • Review time is less than 2 months • Impact factor .974 • Top 5 journal in international business ranked by DuBois and Reeb

  5. Positioning The aim of Journal of International Marketing is to present scholarly and managerially relevant articles on international marketing.

  6. International Marketing In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) and (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries).

  7. Select Editorial Review BoardMembers Leading marketing scholars (CB, Modeling, Strategy) International representation Kwaku Atuahene-Gima, China European International Business School Rajeev Batra, University of Michigan Ruth Bolton, Arizona State University Nicole Coviello, University of Auckland Adamantios Diamantopoulus, University of Vienna Zeynep Gurhan-Canli, Koc University Kelly Hewett, University of South Carolina Luis Filipe Lages, Universidade Nova de Lisboa Aric Rindfleisch, University of Wisconsin-Madison Chris Styles, University of Sydney Gerry Tellis, University of Southern California Frenkel Ter Hofstede, University of Texas at Austin David Tse, Hong Kong University Ana Valenzuela, Baruch College Nancy Wong, Georgia Institute of Technology Eden Yin, Cambridge University

  8. Popular Topics • Global marketing strategy • Cross-cultural services marketing • International channel management • Cross-cultural advertising • Global branding • Product innovation across markets • Global pricing issues

  9. WANTED FOR PUBLICATION • Innovative • New and insightful • Controversial • Spark academic discourse • Impactful • Able to stimulate change

  10. Special Issue • Branding in the Global Marketplace • To present new insights into the concepts of branding, brand management and the consumer-brand linkage relevant to branding scholars interested in global issues and brand managers operating in global markets. • Submission deadline: 11 February 2008

  11. Open Call • Call for Conceptual Articles • The greatest advances in international marketing thought often begin with novel, insightful and carefully crafted conceptual articles that challenge the conventional wisdom concerning all aspects of international marketing and the role of marketing in a global society.

  12. Online Submission Manuscript Central http://mc.manuscriptcentral.com/ama_jim

  13. Website • www.marketingpower.com/jim • Submission guidelines • Suggestions for authors

  14. Thank youQuestions?

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