Download
advertising media kit of hong kong international airport n.
Skip this Video
Loading SlideShow in 5 Seconds..
Advertising Media Kit of Hong Kong International Airport PowerPoint Presentation
Download Presentation
Advertising Media Kit of Hong Kong International Airport

Advertising Media Kit of Hong Kong International Airport

350 Vues Download Presentation
Télécharger la présentation

Advertising Media Kit of Hong Kong International Airport

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport (Updated as on February 2009)

  2. Hong Kong International Airport in the World Top 5 by International Passengers 2007 1st: London, GB (LHR) 3rd: Amsterdam, NL (AMS) 4th: Frankfurt, DE (FRA) 2nd: Paris, FR (CDG) 5th: Hong Kong, CN (HKG) 5th busiest international airport Reach50% of the world’s population connected within 5 hours flying time from HK Close to 90 airlines flying more than150 destinations including around 40 cities in mainland China Source: Airport Council International (Last Update on July 2008)

  3. The World’s Best Airport • World’s Best Airport – UK aviation research institution Skytrax, 2001-2005, 2007-2008 • Best Airport – Travel trade publisher TTG, 2002, 2004-2008 • Best Airport in China – Magazine Business Traveller China, 2006-2008 • World’s Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, 2006-2007 • Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007

  4. Hong Kong International Airport in Asia Top 5 by International Passengers 2007 Ranking Airport in Asia • The busiest airport in Asia Pacific • Hong Kong is recognized as a major hub in Asia • a major gateway to / from China Source: Airport Council International (Last Update on July 2008)

  5. Air Passenger Traffic Average Dwell time in HKIA : 2.74 hrs* Source: The Nielsen Company, Oct 2008* HKIA Source, Dec 2007 – Nov 2008

  6. Arriving Passengers by Nationality A good mix of international and Chinese travelers Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008

  7. Passenger Profile Source: The Nielsen Company, Oct 2008

  8. Terminal 1 HKIA Tower World Trade Centre Terminal 2 Golf Course Hong Kong Skycity Marriott Hotel AsiaWorld-Expo SkyPier Overview of Hong Kong International Airport

  9. 7/F: Landside: Departure Check-in Area Airside: Immigration; Shopping & Dining Area 6/F: Entertainment Area; Food Court 6/F: Departure Duty Free Area; Departure Concourses 5/F: Check-in & Retail Area 5/F: Landside: Arrival Greeting Hall Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area 3/F: Departure Immigration; Arrival Couch Lounge Area Map of Hong Kong International Airport (HKIA)

  10. High Traffic with Outstanding Passenger Profile • Annual passengers throughput has reached 48.6 million in 2008 • A good mix of international and Chinese travelers • Over 50% are professionals / managers / business executives • Prime Location in the World • Major business and financial centre • A hub in Asia & as the major gateway to/from China • Centre point to approach elite air passengers • Positive Feedback • 68% passengers are aware of HKIA ad • 80% perceive HKIA ad as impactful • 67% prefer advertise at restricted area • Variety of Advertising Format • Good variety of advertising formats to suit different advertising purposes • Development on digital products to meet market trend Strengths of HKIA Advertising Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen

  11. Advertising Format in HKIA – Lightbox Networks • Lightbox Network • Check-in 12-Sheet Network • Baggage Reclaim Focus Network • All Arrival Frequency Network • All Departure Frequency Network • Total Journey Network • Arrival Greeting Network • Business Traveler Network • T1 & T2 Connection Network ………and More All Arrival Frequency Network All Departure Network

  12. Advertising Format in HKIA – Lightbox Networks • Lightbox Network • Key Benefits • Up to 100% coverage of arriving and departing passengers Baggage Reclaim Focus Network • Guarantee exposure due to repetitive presence Check-in 12-sheet Network

  13. Advertising Format in HKIA – Banner Networks Estee Lauder – Check-in Ceiling Banner Network Chanel

  14. Advertising Format in HKIA – Banner Networks • Premium • Key Benefits • Up to 100% coverage of arriving and departing passengers Audemars Piguet – Arrival Central Concourse Banner Network • Various formats to suit your needs Allianz – Check-in Banner Network

  15. Advertising Format in HKIA – Premium Cathay Pacific - Exterior Billboard

  16. Advertising Format in HKIA – Premium Prada – Bulkhead Column Mounted Lightbox

  17. Advertising Format in HKIA – Premium Bvlgari - Column Lightbox

  18. Advertising Format in HKIA – Premium HSBC - Lightbox on Glass Wall

  19. Advertising Format in HKIA – Premium Allianz - Frontlit Billboard

  20. Advertising Format in HKIA – Premium • Premium • Key Benefits • Giant in size offers high visual impact • Effective brand building tool Estee Lauder – Primary Icon Tiffany – Secondary Icon & Lightbox on Glass Balustrade

  21. Advertising Format in HKIA – Digital Media UBS – Digital Business Network

  22. Advertising Format in HKIA – Digital Media • Digital Media • Key Benefits • Innovated technology to stimulate attention and increase impact • Multiple displays to showcase range of new product features • Strategic locations to capture quality audiences Chow Tai Fook – Digital Duty Free Network

  23. Advertising Format in HKIA – Motion and Interactive Media Omega -Arrival LED TV with Lightbox

  24. Advertising Format in HKIA – Motion and Interactive Media • Motion and Interactive Media • Key Benefits • Innovative formats to maximize advertising creativity Visa – Multimedia Wall • Engage target customers to enhance effective communication PolyU – Internet Lounge

  25. Advertising Format in HKIA – Exhibition Site Clinique – Exhibition Site

  26. Advertising Format in HKIA – Exhibition Site • Exhibition Site • Key Benefits • Effective two-way communication can be achieved by face-to-face interaction Marriott – Exhibition Site • Strategic locations to target customers Lancome – Exhibition Site

  27. Advertising Format in HKIA – Specials Cathay Pacific – Glass Lift Wrap

  28. Advertising Format in HKIA – Specials Louis Vuitton – Giant Travelling Trunk Display RBS – Airbridge Interior Wrap

  29. Advertising Format in HKIA – Specials Lancome – Binnacle Wrap Samsung – TV Sponsorship

  30. Advertising Format in HKIA – Specials HSBC – Wrap on Glass Balustrade Visa – Poster on Wall

  31. Advertising Format in HKIA – Specials Asia Miles – Wrap on Glass Balustrade MasterCard – Baggage Trolley

  32. Advertising Format in HKIA – Specials • Specials • Key Benefits • Impressive and acts as alternatives to traditional formats • Stimulate brand awareness Global Sources – Automatic People Mover Advertising

  33. Advertising Format in HKIA – New Innovative Formats Mega Glass Balustrade Lightbox Mockup Photo Subject to final approval by Airport Authority

  34. Advertising Format in HKIA – New Innovative Formats Enlarged Lightbox at Arrival Greeting Hall Interactive Floor Projection

  35. Advertising Format in HKIA – New Innovative Formats Flagpole Network Power Pole

  36. 2008 Outstanding Campaign Showcase Advertiser Brand: American Express Format: 3D Display and Carousel Wrap Location: Arrival Baggage Reclaim Area

  37. 2008 Outstanding Campaign Showcase Advertiser Brand: American Express Format: Free Standing Lightbox, Column Banner, Digital Panels Location: Departure and Arrival Area

  38. 2008 Outstanding Campaign Showcase Advertiser Brand: ESTEE LAUDER Format: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia Wall Location: Departure Check-in and Duty Free Area, Main Road to the Airport

  39. The JCDecaux Group • No.1 worldwide for street furniture advertising • No. 1 worldwide in transport advertising • No. 1 worldwide for airport advertising with concessions in 141 airports • 1st in Asia airport advertising – 7 airports

  40. Thank You For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk