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Advertising Media Kit of Hong Kong International Airport. (Provisional Version) JCDecaux Transport (Updated as on February 2009). Hong Kong International Airport in the World. Top 5 by International Passengers 2007. 1 st : London, GB (LHR). 3 rd : Amsterdam, NL (AMS).
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Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport (Updated as on February 2009)
Hong Kong International Airport in the World Top 5 by International Passengers 2007 1st: London, GB (LHR) 3rd: Amsterdam, NL (AMS) 4th: Frankfurt, DE (FRA) 2nd: Paris, FR (CDG) 5th: Hong Kong, CN (HKG) 5th busiest international airport Reach50% of the world’s population connected within 5 hours flying time from HK Close to 90 airlines flying more than150 destinations including around 40 cities in mainland China Source: Airport Council International (Last Update on July 2008)
The World’s Best Airport • World’s Best Airport – UK aviation research institution Skytrax, 2001-2005, 2007-2008 • Best Airport – Travel trade publisher TTG, 2002, 2004-2008 • Best Airport in China – Magazine Business Traveller China, 2006-2008 • World’s Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, 2006-2007 • Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007
Hong Kong International Airport in Asia Top 5 by International Passengers 2007 Ranking Airport in Asia • The busiest airport in Asia Pacific • Hong Kong is recognized as a major hub in Asia • a major gateway to / from China Source: Airport Council International (Last Update on July 2008)
Air Passenger Traffic Average Dwell time in HKIA : 2.74 hrs* Source: The Nielsen Company, Oct 2008* HKIA Source, Dec 2007 – Nov 2008
Arriving Passengers by Nationality A good mix of international and Chinese travelers Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008
Passenger Profile Source: The Nielsen Company, Oct 2008
Terminal 1 HKIA Tower World Trade Centre Terminal 2 Golf Course Hong Kong Skycity Marriott Hotel AsiaWorld-Expo SkyPier Overview of Hong Kong International Airport
7/F: Landside: Departure Check-in Area Airside: Immigration; Shopping & Dining Area 6/F: Entertainment Area; Food Court 6/F: Departure Duty Free Area; Departure Concourses 5/F: Check-in & Retail Area 5/F: Landside: Arrival Greeting Hall Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area 3/F: Departure Immigration; Arrival Couch Lounge Area Map of Hong Kong International Airport (HKIA)
High Traffic with Outstanding Passenger Profile • Annual passengers throughput has reached 48.6 million in 2008 • A good mix of international and Chinese travelers • Over 50% are professionals / managers / business executives • Prime Location in the World • Major business and financial centre • A hub in Asia & as the major gateway to/from China • Centre point to approach elite air passengers • Positive Feedback • 68% passengers are aware of HKIA ad • 80% perceive HKIA ad as impactful • 67% prefer advertise at restricted area • Variety of Advertising Format • Good variety of advertising formats to suit different advertising purposes • Development on digital products to meet market trend Strengths of HKIA Advertising Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen
Advertising Format in HKIA – Lightbox Networks • Lightbox Network • Check-in 12-Sheet Network • Baggage Reclaim Focus Network • All Arrival Frequency Network • All Departure Frequency Network • Total Journey Network • Arrival Greeting Network • Business Traveler Network • T1 & T2 Connection Network ………and More All Arrival Frequency Network All Departure Network
Advertising Format in HKIA – Lightbox Networks • Lightbox Network • Key Benefits • Up to 100% coverage of arriving and departing passengers Baggage Reclaim Focus Network • Guarantee exposure due to repetitive presence Check-in 12-sheet Network
Advertising Format in HKIA – Banner Networks Estee Lauder – Check-in Ceiling Banner Network Chanel
Advertising Format in HKIA – Banner Networks • Premium • Key Benefits • Up to 100% coverage of arriving and departing passengers Audemars Piguet – Arrival Central Concourse Banner Network • Various formats to suit your needs Allianz – Check-in Banner Network
Advertising Format in HKIA – Premium Cathay Pacific - Exterior Billboard
Advertising Format in HKIA – Premium Prada – Bulkhead Column Mounted Lightbox
Advertising Format in HKIA – Premium Bvlgari - Column Lightbox
Advertising Format in HKIA – Premium HSBC - Lightbox on Glass Wall
Advertising Format in HKIA – Premium Allianz - Frontlit Billboard
Advertising Format in HKIA – Premium • Premium • Key Benefits • Giant in size offers high visual impact • Effective brand building tool Estee Lauder – Primary Icon Tiffany – Secondary Icon & Lightbox on Glass Balustrade
Advertising Format in HKIA – Digital Media UBS – Digital Business Network
Advertising Format in HKIA – Digital Media • Digital Media • Key Benefits • Innovated technology to stimulate attention and increase impact • Multiple displays to showcase range of new product features • Strategic locations to capture quality audiences Chow Tai Fook – Digital Duty Free Network
Advertising Format in HKIA – Motion and Interactive Media Omega -Arrival LED TV with Lightbox
Advertising Format in HKIA – Motion and Interactive Media • Motion and Interactive Media • Key Benefits • Innovative formats to maximize advertising creativity Visa – Multimedia Wall • Engage target customers to enhance effective communication PolyU – Internet Lounge
Advertising Format in HKIA – Exhibition Site Clinique – Exhibition Site
Advertising Format in HKIA – Exhibition Site • Exhibition Site • Key Benefits • Effective two-way communication can be achieved by face-to-face interaction Marriott – Exhibition Site • Strategic locations to target customers Lancome – Exhibition Site
Advertising Format in HKIA – Specials Cathay Pacific – Glass Lift Wrap
Advertising Format in HKIA – Specials Louis Vuitton – Giant Travelling Trunk Display RBS – Airbridge Interior Wrap
Advertising Format in HKIA – Specials Lancome – Binnacle Wrap Samsung – TV Sponsorship
Advertising Format in HKIA – Specials HSBC – Wrap on Glass Balustrade Visa – Poster on Wall
Advertising Format in HKIA – Specials Asia Miles – Wrap on Glass Balustrade MasterCard – Baggage Trolley
Advertising Format in HKIA – Specials • Specials • Key Benefits • Impressive and acts as alternatives to traditional formats • Stimulate brand awareness Global Sources – Automatic People Mover Advertising
Advertising Format in HKIA – New Innovative Formats Mega Glass Balustrade Lightbox Mockup Photo Subject to final approval by Airport Authority
Advertising Format in HKIA – New Innovative Formats Enlarged Lightbox at Arrival Greeting Hall Interactive Floor Projection
Advertising Format in HKIA – New Innovative Formats Flagpole Network Power Pole
2008 Outstanding Campaign Showcase Advertiser Brand: American Express Format: 3D Display and Carousel Wrap Location: Arrival Baggage Reclaim Area
2008 Outstanding Campaign Showcase Advertiser Brand: American Express Format: Free Standing Lightbox, Column Banner, Digital Panels Location: Departure and Arrival Area
2008 Outstanding Campaign Showcase Advertiser Brand: ESTEE LAUDER Format: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia Wall Location: Departure Check-in and Duty Free Area, Main Road to the Airport
The JCDecaux Group • No.1 worldwide for street furniture advertising • No. 1 worldwide in transport advertising • No. 1 worldwide for airport advertising with concessions in 141 airports • 1st in Asia airport advertising – 7 airports
Thank You For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk