1 / 14

Donald Cooper Pamela Schindler

Donald Cooper Pamela Schindler. Chapter 12. Business Research Methods. Chapter 12. Instruments for Respondent Communication. Instrument Design Process. Slide 12 - 1. Phase 1: Developing the instrument design strategy Phase 2: Constructing and refining the measurement questions

eron
Télécharger la présentation

Donald Cooper Pamela Schindler

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Donald Cooper Pamela Schindler Chapter 12 Business Research Methods

  2. Chapter 12 Instruments for Respondent Communication

  3. Instrument Design Process Slide 12 - 1 • Phase 1: Developing the instrument design strategy • Phase 2: Constructing and refining the measurement questions • Phase 3: Drafting and refining the instrument

  4. Developing the Instrument Design Strategy Slide 12 - 2 Management-Research Question Hierarchy: • The management problem/question • Research question(s) • Investigative questions • Measurement questions

  5. Strategic Concerns of Instrument Design Slide 12 - 3 • What type of data is needed to answer the management question? • What communication approach will be used? Should the questions be structured, unstructured, or some combination? Should the questions be disguised or undisguised?

  6. Ways to Interact with the Respondent Slide 12 - 4 • Personal interview • Telephone • Mail • Computer

  7. Types of Measurement Questions? Slide 12 - 5 • Target • Classification • Administrative

  8. Appropriate Question Content Slide 12 - 6 • Should this question be asked? • Is the question of proper scope and coverage? • Can the respondent adequately answer this question, as asked? • Will the respondent willingly answer this question, as asked?

  9. How to Test a Respondent’s Appropriateness Slide 12 - 7 Filter questions Screen questions

  10. Question Wording Criteria Slide 12 - 8 • Is the question stated in terms of a shared vocabulary? • Does the question contain vocabulary with a single meaning? • Does the question contain unsupported assumptions? • Is the question correctly personalized? • Are adequate alternatives presented within the question?

  11. What Dictates Your Response Strategy? Slide 12 - 9 • Characteristics of respondents • Nature of the topic(s) being studied • Type of data needed • Your analysis plan

  12. Types of Response Questions Slide 12 - 10 Free-response Dichotomous Multiple-choice Checklist Rating Ranking

  13. Guidelines to Refining the Instrument Slide 12 - 11 • Awaken the respondent's interest • Use buffer questions as a guide to request sensitive information • Use the funnel approach to move to more specific questions

  14. Improving Survey Results Slide 12 - 12 • Pretesting is an established practice for discovering errors and useful for training the research team

More Related