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A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. macroenviron

A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. macroenvironment microenvironment business environment marketing environment. A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics.

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A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. macroenviron

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  1. A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. macroenvironment microenvironment business environment marketing environment Kotler / Armstrong, Chapter 3

  2. A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. macroenvironment microenvironment business environment marketing environment Kotler / Armstrong, Chapter 3

  3. _____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers. Advertising agencies Suppliers Intelligence firms Marketing intermediaries Kotler / Armstrong, Chapter 3

  4. _____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers. Advertising agencies Suppliers Intelligence firms Marketing intermediaries Kotler / Armstrong, Chapter 3

  5. Banks, insurance companies, and credit companies that aid in financial transactions are called __________. financial intermediaries marketing services agencies physical distribution firms positioning Kotler / Armstrong, Chapter 3

  6. Banks, insurance companies, and credit companies that aid in financial transactions are called __________. financial intermediaries marketing services agencies physical distribution firms positioning Kotler / Armstrong, Chapter 3

  7. Financial, media, government, and citizen-action are several types of _________. 1. taxing authorities 2. legal departments 3. publics 4. marketing mix elements Kotler / Armstrong, Chapter 3

  8. Financial, media, government, and citizen-action are several types of _________. 1. taxing authorities 2. legal departments 3. publics 4. marketing mix elements Kotler / Armstrong, Chapter 3

  9. Baby boomers, Generation X, and Generation Y are the three largest generational groups in the United States. true false Kotler / Armstrong, Chapter 3

  10. Baby boomers, Generation X, and Generation Y are the three largest generational groups in the United States. true false Kotler / Armstrong, Chapter 3

  11. The baby boomer generation is made up of the period _____. 1. 1960-1971 2. 1946-1964 3. 1980s 4. 1920-1929 Kotler / Armstrong, Chapter 3

  12. The baby boomer generation is made up of the period _____. 1. 1960-1971 2.1946-1964 3. 1980s 4. 1920-1929 Kotler / Armstrong, Chapter 3

  13. Which of the following are included in the major forces affecting a company’s macroenvironment? marketing mix, positioning, price cultural, political/legal, economic marketing concept, goal setting, cultural baby boomers, minimum wage rates, product/service Kotler / Armstrong, Chapter 3

  14. Which of the following are included in the major forces affecting a company’s macroenvironment? marketing mix, positioning, price cultural, political/legal, economic marketing concept, goal setting, cultural baby boomers, minimum wage rates, product/service Kotler / Armstrong, Chapter 3

  15. Countries that consume most of their own agricultural and industrial output are called subsistence economies. true false Kotler / Armstrong, Chapter 3

  16. Countries that consume most of their own agricultural and industrial output are called subsistence economies. true false Kotler / Armstrong, Chapter 3

  17. The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach. “save all you can” “value is key” “don’t shop at all” “splurge regularly” Kotler / Armstrong, Chapter 3

  18. The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach. “save all you can” “value is key” “don’t shop at all” “splurge regularly” Kotler / Armstrong, Chapter 3

  19. There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____. shortages of raw materials; increased legislation; increased consumerism the green movement; shortages of raw materials; increased pollution increased pollution; increased government intervention; shortages of raw materials increased consumerism; increased population; increased ethical expectations Kotler / Armstrong, Chapter 3

  20. There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____. shortages of raw materials; increased legislation; increased consumerism the green movement; shortages of raw materials; increased pollution increased pollution; increased government intervention; shortages of raw materials increased consumerism; increased population; increased ethical expectations Kotler / Armstrong, Chapter 3

  21. Engel (Engel’s Law) noted more than a century ago that people shifted their spending as their income rose. true false Kotler / Armstrong, Chapter 3

  22. Engel (Engel’s Law) noted more than a century ago that people shifted their spending as their income rose. true false Kotler / Armstrong, Chapter 3

  23. Federal/state regulations can encourage competition and ensure fair markets for goods/services. Thus, governments develop public policy to guide commerce. true false Kotler / Armstrong, Chapter 3

  24. Federal/state regulations can encourage competition and ensure fair markets for goods/services. Thus, governments develop public policy to guide commerce. true false Kotler / Armstrong, Chapter 3

  25. In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as _____. marketing mix marketing concept cause-related marketing Engel’s Law Kotler / Armstrong, Chapter 3

  26. In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as ____________. marketing mix marketing concept cause-related marketing Engel’s Law Kotler / Armstrong, Chapter 3

  27. Which of the following is not one of the reasons business legislation is enacted? to protect companies from each other to protect companies from consumers to protect consumers from unfair business practices to protect the interests of society Kotler / Armstrong, Chapter 3

  28. Which of the following is not one of the reasons business legislation is enacted? to protect companies from each other to protect companies from consumers to protect consumers from unfair business practices to protect the interests of society Kotler / Armstrong, Chapter 3

  29. Yankelovich identifies consumer segments whose purchases are motivated by self-views. Two examples are ______ and _______. Generation M; Generation N Refilled Nests; Do-It-Yourselfers Do-It-Yourselfers; Adventurers marketing mix; positioning Kotler / Armstrong, Chapter 3

  30. Yankelovich identifies consumer segments whose purchases are motivated by self-views. Two examples are ______ and _______. Generation M; Generation N Refilled Nests; Do-It-Yourselfers Do-It-Yourselfers; Adventurers marketing mix; positioning Kotler / Armstrong, Chapter 3

  31. A renewed love of things natural has created a “lifestyles of health and service” (LOHAS) market. true false Kotler / Armstrong, Chapter 3

  32. A renewed love of things natural has created a “lifestyles of health and service” (LOHAS) market. true false Kotler / Armstrong, Chapter 3

  33. Recently, observers have noted a shift from a “me society” to a “we society.” true false Kotler / Armstrong, Chapter 3

  34. Recently, observers have noted a shift from a “me society” to a “we society.” true false Kotler / Armstrong, Chapter 3

  35. A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products is acting out her view of _____. cost non-profit organizations others nature Kotler / Armstrong, Chapter 3

  36. A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products is acting out her view of _____. cost non-profit organizations others nature Kotler / Armstrong, Chapter 3

  37. A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. proactive reactive ingenuous peaceful Kotler / Armstrong, Chapter 3

  38. A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. proactive reactive ingenuous peaceful Kotler / Armstrong, Chapter 3

  39. A company’s macroenvironment consists of all of the following except _____. demographic forces economic forces competitive forces technological forces Kotler / Armstrong, Chapter 3

  40. A company’s macroenvironment consists of all of the following except _____. demographic forces economic forces competitive forces technological forces Kotler / Armstrong, Chapter 3

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