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TRUE TALENT SPORTS PRIVATE LIMITED PRESENT S CRICKET REALITY SHOW WWW. TRUTALENTINDIA.COM

TRUE TALENT SPORTS PRIVATE LIMITED PRESENT S CRICKET REALITY SHOW WWW. TRUTALENTINDIA.COM. Ob j ecti v es of the s tu d y. T o assess t h e mar k e t o pp o rt u n ity in C r i c k e t in du s t r y.

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TRUE TALENT SPORTS PRIVATE LIMITED PRESENT S CRICKET REALITY SHOW WWW. TRUTALENTINDIA.COM

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  1. TRUE TALENT SPORTS PRIVATE LIMITED PRESENT S CRICKET REALITY SHOW WWW. TRUTALENTINDIA.COM
  2. Objectivesof thestudy ToassessthemarketopportunityinCricketindustry Todevelopcomprehensivestrategytocapturemarketshare Toanalyzethefeasibilityoffranchisemodel ToDevelopaFranchisemodel&FranchiseeProposition Tosetoutarolloutplan 4
  3. IndustryAssessment:CricketIndustry IndustryAnalysis 5
  4. IndustryOverview Heritage • Indiaisthebiggestsportsmarketintheworldandithasalongestablishedsports culturefoundedon its loveofcricket. IndustrySize •CricketinIndiais a billiondollarindustry,Boardof Controlfor Cricketin India (BCCI) is the richest cricketassociation in the world witha net worthofmore thanRs3,308.31 croreas in 2011-2012. MultipleRevenueSources •Cricketis unquestionableIndia’s dominantsportaccountingfor thevast majority of sport’s revenueswhether TV rights,sponsorshiporevent. Innovation attractingInvestors • Brand International Premier League India’s biggest domestic league will now on generatearejuvenatedboostandwhichwillattractcolossalinvestorstoinvestin the IndianCricketIndustries 6
  5. GrowingTrends •personalathleteendorsements •from thecitiesand intothetowns. •Cricket dominates in terms of sponsorship, TV advertising and Spreading Reach the •IndiansportsTVaudiencesareontheupandspreadingfurtherout •India was now presenting itself as a land of opportunity with powerfulpercapitaspendingpowerandahugeemergingmiddleclassand multinationalcorporationswerekeen to tap themarket. Powerful Per capita spending power a • League)to supportthat wasn’tthenationalteam andfranchisesfor thecelebrityas film starsand entrepreneursscrambledto become thenew ownersof theseclubs •Forthe firsttimeIndianshadacricketteam (IPLorthe IndianPremier HighInvolvement of Metrosand Celebrities localcitiessuchas New Delhi,Bangalore,Jaipurand Mumbaibecame 7
  6. GrowingFactors • Withapopulationof1.2billionpeopleandboomingeconomy, Arapidly risingmiddleclasswithmoneyandleisuretimeisforecasttodrivehuge growth in consumer demand and bring real opportunities for sport HugeTarget Group especiallyforCricket. SeveralAvenues forMedia •Inthelasttenyears,crickethasturnedouttobeoneofthefastestgrowing industriesintheworld.Manysportsandfranchiseshaverecognizedthisand successfullytappedintothisopportunity. Thekeydriverbehindthisphenomenonisthecaptiveaudiencethat thesportpresentstomediacompanieswhoarelookingtobroaden theircoveragetogivethemincreasedadvertisingrevenuepotential. HighPopularity/ Involvement • According to a survey report of SMG insight, Cricket is the most ‘PopularityandParticipationofSportsinIndia’onthebasisofmention below fact:  85%ofrespondentswatchcricket,onTVorinthemedia,withinterestacross agegroups,incomeandevengenderwith 76% of women followingthesport 62% playcricketatleastfourtimesayear The sport provides the top six events followed by the Indian Public, with interestrangingfrom53% (Tests) to 72% (IPL)   8
  7. GrowingFactors  Thebeautyofthegameofcourse,is thatall youneedtoplayit isaplankof woodandarubberballandthiswasoneofthereasons whyIndiatook the gametoherveryamplebosomandinmillionsalleysandonpiecesofdirt EasytoPlay/ WideTargetBase all over the country, Indian kids bowled and batted and representingtheircountryonedayininternationalcricket. dreamed of 9
  8. Country of 28 states. Country of 600 districts. Country of 6,000 sub districts. Country of 6 lacs villages. Country of more than 100 million population. World’s biggest democratic country accommodates more than a dozen religions... Hinduism, Muslim, Christianity, sikkhismand many more… but there is one religion which has maximum number of followers… and that is “Cricket”. Yes!!! Cricket is the biggest religion in India.
  9. Sports industry
  10. Sports Marketing will touch $110 billion by the year 2009
  11. Two times world cup winner India has produced many talents so far…But there are many more talents awaiting for spotlight to be turned on them…
  12. People eat cricket, sleep cricket and dream cricket. Because cricket is a serious game for Indians…
  13. So, here… We present spotlight to those hidden talents… We present a brand new unique reality show to publish hidden Indian cricket talents to showcase their game… This format will be a gateway to all those talents coming from narrow lanes of different Indian cities to the centre field filled with cheering spectators…
  14. Gujarat State of 30 districts. State of 240 sub districts. State of 18500 villages. State of 7.5 lac face book users likes cricket . State of highest growth rate. per sub districts 11 + 5 players will be selected , one team per sub district.
  15. Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only. Selection Camp: Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 240 teams.
  16. 10 camp schedules in 10 centers will be organized...for 15 days
  17. All 240 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.
  18. Maharastra State of 35 districts. State of 318 sub districts. State of 22500 villages. State of 10 lac face book users likes cricket . per sub districts 11 + 5 players will be selected , one team per sub district.
  19. Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only. Selection Camp: Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 318 teams.
  20. All 318 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.
  21. Delhi Expected Registration 10,000 100 Teams will be identified. City of 5 lac face book users likes cricket . City of highest growth rate. per Pin code 11 + 5 players will be selected , one team per sub district.
  22. Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only. Selection Camp: Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 240 teams.
  23. All 100 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.
  24. Man of the series -The All New C Class
  25. BusinessPlan – TPL:TruePremier League 39
  26. FactSheet NameoftheCompany TrueTalentSportsPvt.Ltd. BrandName TPL(TruePremierLeague) YearsofInception 2013 RegisteredOffice 721,722, 7 th floor, international trade centre, majura gate, surat. DetailsofContactPerson Mr.ZahirRana , 08767033030, ceo@truetalentindia.com Industry&SegmentSector Entertainment/Sports GeographicalPresence MumbaibasedCompany,StartingfromGujarat 40
  27. AboutTPL •TPLisastatelevelcrickettournamentwherethepromotershaveplanned topromotecricketandprovideplatformtotheregionalcricketsloverswho aretalentedbutarenotgettingaplatformtodemonstratetheirtalent Concept Process •Goingtobea20overgamewhereplayerswillplayandonthebasisof theirperformancewillbeselectedforthenextlevel. •240 teams willqualifiedafterthefitnesscampand matcheswillbeplayed qualifyingthebestplayersforthe nextroundwhichwillbebasedon audiencevotingsystem •Franchiseewillbesoldforeachdistrictandfranchiseewillbesellingthe teamsandwillalsogeneraterevenuebybringingvarioussponsorships TRUEPREMIURLEAGUE OverallPlan •Theshowwillbeconductedin20statesstartingfromGujaratspreadingits wingsPan-Indiainduecourseoftime. MajorRevenue Sources •TeamSelling&Sponsorships 41
  28. SummaryofVarious Phasesof theProject Marketing:First15dayswillbespentonaggressivemarketinginviting theparticipants/players,sponsors, franchiseequeries,butthemajor will beonparticipantregistration. WholeStatewillbetargetedduringthisphase,e.g.:26districts inGujarat (Est. no.ofquery:24,000) Registration:Interestedparticipantwillregisteredfor‘FREE’.Marketing willalso helpincommunicating/registeringsponsors/franchiseetoa greatextent. FitnessCamp:10townfitnesscampwillbeorganizedtoshortlist3600 players(240teams)forthenextround.Matcheswon’t beplayed in this phase,buttheperformancewillbejudgedbyapanel. FinalMatches:Total240matcheswillbeplayedandeachmatchwill bringforth16bestplayersbased onthevotingsystemaftereach match. Marketing 15days Registration Fitness Camp 15days Final Matches 75days 42
  29. PhaseI &II:MarketingtheConcept&Registration HighInitialInvestment •InitiallyInvestmentwillrangeup to INR3croreormore BrandCommunication •BrandCommunicationshouldprimarilyfocus onParticipantRegistration •Shouldalso highlightvarious avenuesofSponsorshipsand Franchise Opportunities •VariousMarketingactivitiessuchas Newspaper Ads,Radio etc.shouldbea partofinitial communication ManpowerInvolvement •ATeam shouldbeformulatedwithdifferentresponsibilitiessuchas CreativeDevelopment,Marketing Communicationteam,Tele-calling/Registrationteam Back-officeTele-callingTeam •24*7tele-callingcum registrationshouldberecruitedforthe entireeventandalso forthe project EventManagementTeam •An Event ManagementTeam canalso be hiredto executetheProject. 43
  30. PhaseIII :FitnessCamp Findingthe BestTalent •15daysfitnesscampwillbeconductedtojudgethecapabilitiesofplayersanditwillbean eliminationround.Motiveistofindthebesttalentandreducingnumberofplayersto15i.e. 11+4perteam. Panel ofJudges •Highlyexperiencedpanelofjudgeswillbeappointedtochoosethebestoutofthewholelot. Execution •Groundswillbetakenonrentforthestipulatednumberofdays,whichwillbebasedonthe numberofapplications •Allexpensesduringthephase,willbebornebytheBrandowner Zero ParticipationFee •TrueTalent’srecognitionwillnotentailanyfeefromtheParticipantsandtheentry/registration willbefreeofcost 44
  31. PhaseIV : FinalMatches InitialMatches •Therewillbeone teamfrom eachsub districti.e. totalof240 teams playingagainst each other. •After successfulcompletion of firstphase(120 matches), therewillbereshufflingof teamsconsistingofbest players amongthosewho played. Match Broadcast •Each day4 matcheswillbeplayed andtheir highlights willbebroadcasted on TV whereplayerswillask for votesbasedontheirperformancefor theday. TrueTalentIdentification •Basedon Playersperformanceand Publicvoting,the next Phase(phaseII: 60 matches)’s teamwillbefinalized RevenueSources •RevenueSourcesfor BrandOwner willbethroughTeamSelling,Sponsorships, Advertisementsetc. 45
  32. PlayerSelectionProcess 4. StateTeam Player 3. DistrictTeam Player 2. FitnessCamp 1. Registration There willberejection ofplayerateachlevelandonlytop30players (2 teams) willbeable to make into the finals 46
  33. Advertisement My performance of the day Vote for Me • • Aftereachgame,eachplayerwillpromotethemselvesonnationalchannelandwillaskforvote. Theplayerwithmaximumnumberofvoteswillbeselectedforthenextlevel. 47
  34. RecommendationonRevenue Options DifferentTeamPricesfor DifferentPhases TeamSelling Approx.150banneroptionsperday Banners Revenuebased onthetime-slotssoldtovariousbrands TVAds ApartofrevenuethroughSMSaftersharingwiththe SMSRevenue TelecomPartners LEDAds On going LEDAds Stall Branding Parking Ads On ground GroundAds Ads RevenueSources Merchandising Branding Severalbrandingoptions Franchiseesales VariousCategoriesbasedonFranchiseFee E.g.:PepsiinIPL TitleSponsor& Co-Sponsor E.g.:YESBankMaximumin IPL Boundary& Sixes E.g.:DigitalMarketingAds,AwardsSponsorship,Tech TravelPartner,MediaPartner,‘Poweredby’ Others MediaPlatformSponsorship,HospitalitySponsorship, 48
  35. EstablishingtheFranchiseModelforTrueTalent Let’sassumeGujaratfortheImplementationofFranchiseModel andthesamecanbereplicatedinthe20statesasperthevision. NumberOf Franchisee Gujarat TotalNo.ofDistricts: TotalNo.ofSub- districts: TotalNumberof FromGujaratState:24 AssumedFranchisee FranchiseFee& Margins Franchisee Category Franchisee Fee(INR) Marginfrom Generated Revenues(%) AllFranchiseewillworkatStateLevelandwillgenerate revenuebyselling differentproductsspecifiedbythe ParentCompany The ParentCompanywillrestrictthe rights ofFewof the Productse.g.:SMSRevenuewhichwillbesolddirectly bytheFranchisor(BrandOwner). A 5 lakhs 5% B 10 lakhs 10% C 15 lakhs 15% D 20 lakhs 20% E 25 lakhs 25% 49
  36. EstablishingtheValue Propositionfor theFranchisee MultipleRevenueSources •TeamSellingwillbethemajor source ofrevenue. •Sponsorship selling •AdvertisementSellingandmany more HighlyIncentivizedModel •AllRevenueSourceswillbebasedon themarginearned •Franchisee willbepayinga Higher Franchisefee to earnanhighermargin Hassle-FreeVenture •Franchisee is awayfrom thehassleof executingthe project •Franchiseeneedto utilize his regional/nationalcontacts to bring sponsors andsellteams 50
  37. PriceofTeams(INR) Round/Phase Numberof Teams Price(INR) I 240 2 lakhs II 120 5 lakhs III 60 9 lakhs IV 30 19 lakhs V 16 29 lakhs VI 8 39 lakhs VII 4 49 lakhs VIII 2 99 lakhs 51
  38. EstablishingtheValue Propositionfor TeamOwners Pre-EventBranding •Brandinginallcommunicationonthedayofmatch,e.g.:Newspaperadvertisement,highlight match between XYZCementandABCTyres •Logo Placementinthecommunications •ExtraPromotionsupportcanbegiventoaTeamOwnerhigherthanINR40lakhse.g.:Exclusive Halfpagefora particular team On-goingBrandingduringtheMatch •Branding duringvariousannouncements •SlotsforLEDAdvertisements •Few Banner Advertisements(No.should be based ontheamount) •BrandingonMerchandise (Optional) •SeparateSectionin theGroundforTeamOwnerGuests •Pit nearBoundarywillbedesignedas perTeamownerbranding •A 1minuteslotaboutthebrandduringcommentary Post-EventBrandingSupport •Advertisement duringTV Telecast •Announcementsand broadcastwhileTV telecast 52
  39. FranchiseeProfiling:Criticalneedsof thefranchisetraits.. Basedontheobservations profile is as follows: of the franchisorexpectationsfromthebusiness.Theidealfranchise ●Regional Influence will project him as interface to corporates, politicians, real estatedevelopersorbigbusinesstycoons ●Financiallystableinvestors/Entrepreneurs withkeennessin theconcept Influential ● Personwithgood networking skills and businessofmultipleyears will help himto cross-sellsponsorship orteam sellingas a product Networking Skills Attributesof Ideal franchisee profile ●Personwhois sportenthusiastor froman eventmanagement companycan veryeasilyreach to the rightTG forSponsorship/team selling Similar Profession Marketing skills ●In casefranchiseeis verystrongin marking, he can furtherhelp the franchisorin gettingthe vendorsas wellas in communicatingthe ideainarightway. 53
  40. Roles& Responsibilitiesof Franchisee FranchiseeSales SponsorshipSales All territorieswill be open forFranchiseeirrespective ofdistrict All payment willbedone inthe name ofFranchisorand Franchiseewill get the commissionin3working days fromthe dateofreceivingthepayments PaymentofFranchiseefee and adherence totheclauses mentioned inthe FranchiseAgreement 54
  41. Roll-OutPlan:TargetingtheTop20 statesfortheEntireProject Starting Point: Beginning with Sports Gujarat, True Talent Jammu and Kashmir should establish a successful prototype. Ideally HimachalPradeshshould testfranchiseemodel Starting From Gujarat, the Company has an aspirationto tapTop20statesin theInitialPhase Punjab inGujaratbefore goingout. Arunachal Pradesh Sikkim NewDelhi Haryana Uttar Pradesh Assam Meghalaya Nagaland Rajasthan Bihar Manipur Tripura Jharkhand Mizoram Madhya Pradesh Gujarat West Bengal FranchiseIndiaViewpoint Openingin clusters will give Greateroperationalcontrol, Fastermarketdevelopment FocusedMarketingStrategy & lesser lead time Chhattisgarh Immediate Orissa Maharashtra MediumTerm Andhra Pradesh Goa Karnataka Tamil Nadu Kerala 55
  42. Projection for business in maharastra from Ground ads Only (10*3 flex) State franchise for 5 cre. Refundeble deposit. Can offer margin of 10 % on total ad revenue from ground ad which is 10*3 size flex board. Total number of ad will be 150 per match on ground. Total matches will be 320. So , total ad is around 150*320 = 48000 ads
  43. Rate per ad if 01 ad Rs. 50,000/-if 10 ads Rs. 45,000/-if 25 ads Rs. 40,000/-if 50 ads Rs. 35,000/-
  44. Ad Agency margin… If 5 lac refundable deposit 5 % If 10 lac refundable deposit 10% If 15 lac refundable deposit 15 % If 20 lac refundable deposit 20 % If 25 lac refundable deposit 25 %
  45. Total business expected 26250/- * 48000 ads = 126 cre. State franchise can make 10% of business is approx 12.60 cre in a season.
  46. Expected deposit from franchise 25 lac * 35 districts = 8.75 cre 10 lac * 318 talukas = 31.8 cre Total = 40 cre approx.
  47. Main Entry (Suggested) BRANDING BRANDING
  48. Main Entry (Suggested) – 3D View Color combination are according to teams
  49. This unique format will give a platform to many aspiring players to get noticed… and to be enlisted in India’s popular players list. Thank You!!!
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