Search Engine Optimization (SEO) has become a vital part for brand creation and marketing. A good SEO-friendly website is sure to sell excellent and create permanent brand identity among the customers. However, with constantly changing Google algorithms, techniques for effective SEO also change and upgrade. Hence, understanding and implementing the latest SEO trends and techniques is essential to keep up with your competitors. Read more to know the trending SEO techniques which the seo companies jaipur is using in 2015.
1 Lengthy keywords: Also termed as ‘long tail keywords’, the technique includes three or four keyword phrases abundantly present in the content of the website. However, care should be taken that the keywords are specific to the content/services/products that the website is selling. Wondering what difference would that make? Well, most customers’ type long phrases as they are ascertain as to what they are looking for. Hence, it is essential that your website contains content that will immediately pop up when the users type those keywords. You can search for relevant and trending keywords on the Google’s Adwords Keyword Tool planner.
2 Specific mentioning of brand name/products and services: Earlier an essential part of SEO technique was express links, which was inclusion of URLs that on a single click would lead to the desired webpage. However, now emphasis is on mentioning the implied links which basically is the brand and product name, which isn’t hyperlinked. Most websites have these implied links mentioned either in the comments or reviews section of their blogs.
3 Mobile-friendly site With smartphone being a part of every individual’s life, easy access of your website on the touch of the mobile screen has become essential. Sites that are developed as per Responsive Web Design ensure that they are easily and quickly accessible to both the smartphone as well as the desktop. Hence, include videos, pictures, and graphics that are easily viewable on the smartphone. A matter of fact is that Google has started penalizing websites that fail to prove mobile-friendly.
4 Social Media presence The importance and involvement of social media in every individual’s life across the globe is increasing. Hence, existence of the company and its products and services on various social networking sites is absolutely necessary. It can be either through constant updates or tweets about the services or the company’s achievements, or photos or videos that will engage customers. Emphasis is more on popular social networking sites such as Facebook, Twitter, Instagram, etc.
5 Off-page SEO This is another important technique that needs to be included in your website. Off-page SEO ensures that information on your products and services is accessible through various social networking sites, blogs, and forums. Hence, consumers need not visit your website every time to access your company services.
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