1 / 4

Insurance Industry Competitive Analysis - Social Media Strategies

Analyzing social media strategies of top competitors (Prudential, Aetna, Anthem, Cigna, Liberty, Met Life, State Farm) with detailed insights and key findings. Discover valuable tactics for managing share of voice and engaging with audiences effectively. Stay ahead in the insurance sector through innovative digital approaches.

espen
Télécharger la présentation

Insurance Industry Competitive Analysis - Social Media Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COMPETITIVE ANALYSIS Overview • The chart at right captures share of voice amongPrudential and top competitors Aetna, Anthem, Cigna, Liberty, Met Life, and State Farm. In the past 30 days, post discussing Prudential represented 7.4% of overall chatter. • KEY FINDINGS • Liberty had the highest share of voice, with 34.3% of all chatter • In the past 30 days,Met Life sawthe least amount of chatter: 0.5% SHARE OF VOICE, OVERALL

  2. Competitors: SOCIAL MEDIA MANAGEMENT Colorful Lifestyle Content Games, Quizzes, and Interactive Apps https://www.facebook.com/HealthJoinIn/

  3. Competitors: SOCIAL MEDIA MANAGEMENT Cross-promotion to other networks Colorful Lifestyle Content • Daily updates with relevant tips and tricks presented in one cohesive eye-catching and easy-to-understand image (including links to supplemental articles) • https://www.facebook.com/photo.php?fbid=10151505168666890&set=a.376242421889.165808.80593611889&type=1 • https://www.facebook.com/photo.php?fbid=10151508429406890&set=a.376242421889.165808.80593611889&type=1 • https://twitter.com/StateFarm/status/366680432894423041

  4. Competitors: Current Landscape • Organic post from personal Facebook page • 684 Facebook friends • https://www.facebook.com/permalink.php?story_fbid=10151588360851186&id=562881185 • Derived from PR • 52,400 Unique Visitors Per Month (“UVPM”) • http://www.mining.com/true-gold-gets-23-5-million-backing-from-liberty-mutual-insurance-16853/ • Organic post from personal Facebook page • 227 Facebook friends • https://www.facebook.com/permalink.php?story_fbid=10202016502440496&id=1424079196 • Organic post from personal Instagram user • 257 followers • http://instagram.com/p/dAwl2Wx-xV/

More Related