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Decision Process for Digital TV Adoption

This article explores the decision-making process for digital television adoption, focusing on competing standards like DVB-T, ATSC, ISDB-T, and DMB-T/H. It highlights key decision factors including technical, political, economic, and social aspects, examining their implications for different countries, particularly in South America. Countries such as Brazil, Uruguay, Colombia, and Peru are discussed in detail, showcasing how local conditions influence the choice of standards and fostering cooperation in technology and workforce training.

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Decision Process for Digital TV Adoption

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  1. DecisionProcessfor Digital TV Adoption Liliana García and András Lux

  2. Introduction • Short overview of digital televison standards • Decisions in the World • Decision Factors • Closer look at South America • Conclusions

  3. Digital TelevisionStandards • Four competing standards • DVB-T (European-centered) • ATSC (USA) • ISDB-T (Japan, DiBEG) • DMB-T/H (China) • All significantly better than analogue • For the public, state, suppliers • Some, but no critical differences between them

  4. Decisions • Countriesareadoptingthestandards • Choice • Threegroups of countries • Developercountries • Countrieshaving a strongbias • Countrieswithfreedom of choice

  5. Currentsituation Source: http://en.wikipedia.org/wiki/Digital_terrestrial_television, 2009-05-14

  6. DecisionFactors • Technical • Political • Economical • Social

  7. DecisionFactors • Efficientspectrumusage • Image & audioquality and services • Suitabilityforthecountry’stopography • Available video codec (MPEG-2, MPEG-4) Technical

  8. DecisionFactors • Costs • Users – e.g.price of receivers • State –e.g. subsidization • Industry –e.g. infrastructure, licensing • Benefits • Costs • Benefits Economical

  9. DecisionFactors • Present and futurecoverage • New content, services, newhabits • Industrialdevelopment,economicalgrowth, newopportunities Social

  10. DecisionFactors • Technicalcooperation, technologytransfer • Workforcetraining • Scientificcooperation, R & D • Institutionalcooperation Political

  11. Closerlookat South America • Brazil • Uruguay • Colombia • Peru • Rest is upforgrabs

  12. Closerlookat South America • Jun 2006 • Arobust and flexible standard suitablefor local conditions. • Establishment of manufacturingin Brazil • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  13. Closerlookat South America • August 2007 • Standard potentially boosts local software developing. • Standardthat is already adopted by a large number of countries. • Strengthening economical ties with these countries. • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  14. Closerlookat South America • August 2008 • Adopt a standard with lower costs for viewers. • DVB-T standard also contains a more advanced videocoding algorithm, beneficial on the long run. • A widely adopted standard. • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  15. Closerlookat South America 24 April 2009 Strengthening the country’s economical ties with Brazil and Japan. Adoption of a standard with an extensive user base. • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  16. Closerlookat South America • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  17. Conclusions • Factorsareweighteddifferentlyineach country • State – Companies – Users has differentinterests and differentweight. • Ouropinion: • Currentprocess is adequate • More intercountrycooperationneeded

  18. Thankyouforyourattention! Wewelcomeyourquestions and comments!

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