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Decision Process for Digital TV Adoption

Decision Process for Digital TV Adoption. Liliana García and András Lux. Introduction. Short overview of digital televison standards . Decisions in the World. Decision Factors. Closer look at South America. Conclusions. Digital Television Standards. Four competing standards.

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Decision Process for Digital TV Adoption

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  1. DecisionProcessfor Digital TV Adoption Liliana García and András Lux

  2. Introduction • Short overview of digital televison standards • Decisions in the World • Decision Factors • Closer look at South America • Conclusions

  3. Digital TelevisionStandards • Four competing standards • DVB-T (European-centered) • ATSC (USA) • ISDB-T (Japan, DiBEG) • DMB-T/H (China) • All significantly better than analogue • For the public, state, suppliers • Some, but no critical differences between them

  4. Decisions • Countriesareadoptingthestandards • Choice • Threegroups of countries • Developercountries • Countrieshaving a strongbias • Countrieswithfreedom of choice

  5. Currentsituation Source: http://en.wikipedia.org/wiki/Digital_terrestrial_television, 2009-05-14

  6. DecisionFactors • Technical • Political • Economical • Social

  7. DecisionFactors • Efficientspectrumusage • Image & audioquality and services • Suitabilityforthecountry’stopography • Available video codec (MPEG-2, MPEG-4) Technical

  8. DecisionFactors • Costs • Users – e.g.price of receivers • State –e.g. subsidization • Industry –e.g. infrastructure, licensing • Benefits • Costs • Benefits Economical

  9. DecisionFactors • Present and futurecoverage • New content, services, newhabits • Industrialdevelopment,economicalgrowth, newopportunities Social

  10. DecisionFactors • Technicalcooperation, technologytransfer • Workforcetraining • Scientificcooperation, R & D • Institutionalcooperation Political

  11. Closerlookat South America • Brazil • Uruguay • Colombia • Peru • Rest is upforgrabs

  12. Closerlookat South America • Jun 2006 • Arobust and flexible standard suitablefor local conditions. • Establishment of manufacturingin Brazil • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  13. Closerlookat South America • August 2007 • Standard potentially boosts local software developing. • Standardthat is already adopted by a large number of countries. • Strengthening economical ties with these countries. • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  14. Closerlookat South America • August 2008 • Adopt a standard with lower costs for viewers. • DVB-T standard also contains a more advanced videocoding algorithm, beneficial on the long run. • A widely adopted standard. • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  15. Closerlookat South America 24 April 2009 Strengthening the country’s economical ties with Brazil and Japan. Adoption of a standard with an extensive user base. • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  16. Closerlookat South America • Brazil Brazil Uruguay Colombia Peru Rest is upforgrabs

  17. Conclusions • Factorsareweighteddifferentlyineach country • State – Companies – Users has differentinterests and differentweight. • Ouropinion: • Currentprocess is adequate • More intercountrycooperationneeded

  18. Thankyouforyourattention! Wewelcomeyourquestions and comments!

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