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Carmichael Coal Mine Magnate Gautam Adani: From School dropout to $12bn Empire. “ It should come as no surprise: the billionaire behind the project has long been a focus of controversy in his native India.” Good Weekend – 17 November 2017. Summary of Events.
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Carmichael Coal Mine Magnate Gautam Adani: From School dropout to $12bn Empire “It should come as no surprise: the billionaire behind the project has long been a focus of controversy in his native India.” Good Weekend – 17 November 2017
Summary of Events ‘Adani is destroying everything’ Pollution/ environmental destruction by Adani’s operations are threatening livelihood of rural villagers in India • Guatam Adani • Net worth 9.9 Billion US • One of the richest • men in India • Ravi Sharma, • The former head of Adani Power said of Guatam Adani • ‘Willing to operate in murky business world’ • Corruption, tax evasion, bribery, money laundering, illegal exports • RamlalKariyam(Rice Framer) • Victim of Aadani Mining, Now subject to a falsified police report and possible jail time defenseless against the global company Australia’s turn to experience Adani’s practices :Carmichael coal mine
Summary of Events http://www.smh.com.au/good-weekend/carmichael-coal-mine-magnate-gautam-adani-from-school-dropout-to-12bn-empire-20171106-gzfobl.html
Carmichael Coal Mine Magnate Gautam Adani: From School dropout to $12bn Empire Tim Elliott, Author of the article. Time Published: 17th of November 2017 Published by: Good Weekend, Sydney Morning Herald On the Media plat form: Online Report, as well as print
Good Weekend Good Weekend: • Inserted as a magazine ever weekend into the, The Sydney Morning Herald, and The Age. • Main internet gate way is through The Sydney Morning Herald Website. Owned by Fairfax Media who: • Total readership of 5,216,800 monthly • 66% Australian Reach • $138, 911 average house hold income • Owned by the Murdock's
Audience Expectations 6.4% of Australians read good weekend weekly Between June 2016 – 2017 = 1.6% growth in readership Most popular weekend magazine by over 3% Even male and female readership Between June 2016 – 2017 = 1.6% growth in readership Biggest Audiences: NSW – 623,000 VIC – 472,000
News Values Currency • The Carmichael coal mine, is constantly reported on Heighted focus: QLD State elections. Regency • Issued on 17th November 2017 • Occurring within the last month • Midst of state election campaigning Continuity • Developing issue Personality • Involving high profile Government • Figures (Malcolm Turnball, Annastacia Palaszczuk, Guatam Adani)
News Values Negativity • Consistent negativity within the article Sharing stories of many victims– accompanied with images/ videos. Proximity • Examples are based in India, However the coal mine which is in discussion is located in Australia, effecting the Great Barrier Reef. Simplicity • Engaging, however topic can be challenging to comprehend specifics.
News Agenda “Good Weekend is the premier magazine of quality journalism in the country” Fairfax Media – Brand overview
Use of Language Anecdotal Evidence: • Rather than hard and fast factual “locals believelocal magistrates, police and media co-opted to support Adani” “there are probablycorruption cases involving the banks” “alleged corruption”.
Use of Language Emotive Language: • Adani – “destroyed”, “controversy” “murky”, “gripped by a collective paranoia”, “cutting deals” “notorious misuse” Restricted Code: • significant use of personnel pronouns: “I” ,“they (Adani)”, “us” “we” • Significant use of adjectives – “huge” “multiple”, “cratered”, “desolate”, “extraordinary”.
Angle of News Story Environmental and economic content • News based on a developing situation. Dramatization • “Suspicion”, “Lacking in charisma”, “Appetite for risk”. Human interest • Evolves high profile members of society • Environmental issues create a personal Interest to citizens of the country as well as Global coverage.
Visual Images • Negative images/ Video • Images of villages (children) effected evoking sympathy • Support stories progressing theme of destruction • Sensationalized through juxtaposing authoritarian figures and villagers • Stimulating public adverse perception provoking – emotion, thought, action • Generating empathy towards victims of Adani
What is Purposefully Emphasized • Adani’s previous business strategies and projects • Ties to political influence involved in Carmichael coal mine deals • Emphases on stories of local villagers whose lives have been influenced, as well as the environmental impact.
Bias through article Level of bias and subjectivity content against Adani • No reference to economic upside from Adani activities e.g. number of people employed • Passing reference to Adani Foundation, The group’s charity arm – limited acknowledgement reference is to company’s “conscience-keeper” Article heavily weighted towards Adani negativity. • Focus on victims of Adani – personalised by reference to a rice farmer and fisherman. Highlights who is the bad one and who is the good one. • Linkages to other negative articles – “ The FIFO billionaire and the numbers that don’t add up” Does not allows for Public to form their own opinion. • Concludes for the reader – “Adani thrives on cost cutting and political patronage” – “Operating at the very limits of India’s murky business world”
