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Strategies for Start-Ups: Building on BOPportunities and Becoming H.E.R.O.ic

This presentation explores innovative strategies for start-ups, focusing on the Base of Pyramid (BOP) opportunities. Participants will learn how to identify a key problem, ask the right questions, and build sustainable business models. Key insights into case studies like Envirofit will illustrate important stages of product development, customer engagement, and market research. With an emphasis on actionable principles, the session aims to inspire aspiring entrepreneurs to take bold steps towards launching their ventures and contributing positively to society.

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Strategies for Start-Ups: Building on BOPportunities and Becoming H.E.R.O.ic

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Presentation Transcript

  1. Paul Hudnut AREC MECH 581 April 20, 2011 Building on BOPportunities: Strategies for Start-Ups

  2. The Line Up 2:00 On The Edge 2:15 Becoming H.E.R.O.ic 2:30 Swimming Lessons- Envirofit 3:00 Sam Baldwin at LSC Ballrooms 4:00 Tim Bauer

  3. 2:00- 2:15 On the Edge (theory)

  4. My Pool Business is about problem-solving, but it does not always have to be about maximizing profit.. Muhammad Yunus Business 2.0

  5. “Most people look at a company like Apple and think, how could I ever make such a thing? Apple is an institution, and I'm just a person. But every institution was at one point just a handful of people in a room deciding to start something. Institutions are made up, and made up by people no different from you.” Paul Graham, A Student’s Guide to Start Ups

  6. Paul Polak DESIGN FOR THE OTHER 90% 1 2 90% Population; <10% of Effort 3 1 billon <$1/day BASE OF PYRAMID

  7. New Math for 2008-2020 1 Billion =1.8 Billion = BOPportunity?

  8. 1 US Consumer 4 Billion BOP ×

  9. H.E.R.O.

  10. 2:15-2:30 BeComingH.E.R.O.ic

  11. Starting Up a “H.E.R.O.ic” Venture • Pick 1 problem • Ask 2 questions • Solve for 3 S’s • Build on 4 foundations • Work 5 deals

  12. 1 Problem (BHAWG)

  13. ? ?

  14. S S S Goods & Services

  15. Building a start-up: 4 Foundations 4) $$ Value 3) Mgt. Team 1) Market 2) Comp. Advantage

  16. 5 Deals in a Start Up • Customer • Founders • Funders • Employees • Supply Chain

  17. 2:30-2:50 Swimming lessons-Envirofit Case

  18. Envirofit Case • What is the situation? • What sucks? What is EF going to do about it? • What is the opportunity? • What challenges? • What does this team need to do to move this venture adventure forward?

  19. Envirofit: Technology Development • In 2003, what stage of development was the DI retrofit? • What were the major design constraints facing Envirofit? • What are the 5 stages of product development they have planned? How long would this take? • Any concerns? Suggestions?

  20. Envirofit: Business Model • Who is the customer? • Why would the customer buy the retrofit? • How did EF do market research? • Would Paul Polak approve? • Three S’s • Sustainable business model? • What is the “triple bottom line” equation for EF? • Scalable? How? When? • How significant an impact? • For Profit or Non-profit?

  21. Envirofit: Team and Network Customer Customer Customer Customer Distributors Suppliers Investors Company -Founders -Employees 5 Deals

  22. Envirofit Case: Final Thoughts • Start ups are messy. • Lots of ambiguity • Many potential paths • Hard and soft issues • No heroes • Lots of work • But to become a start up, you have to START UP. • Jump in the pool • Get going • Learn by doing

  23. If you liked this… • My blog is www.bopreneur.blogspot.com • Consider attending Jacqueline Novogratz lecture tomorrow at 2 pm at LSC 228 • Non profit venture capital fund • Invests in start ups in India, Pakistan and East Africa

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