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Interest & Consideration Funnel

This funnel highlights how audiences move through the critical phases of interest and consideration, where businesses can nurture prospects with relevant information, showcase value, and position themselves as the preferred choice before purchase decisions are made.

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Interest & Consideration Funnel

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  1. Pinterest Ads Funnel in 5 Steps Discover (Awareness) Interest (Engagement) They save, click, or interact with your pin to learn more about your brand or product. Users first come across your Promoted Pins or Video Ads while browsing or searching on Pinterest. Consider (Evaluation) Users start comparing options, exploring your website, or checking reviews. Decision (Conversion Intent) Action (Conversion) The final step where users make a purchase, book a service, or complete the desired action. They’re ready to act— adding products to cart, signing up, or visiting your shop. www.etasolution.in

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