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Presentation to the CopyClear Board

Presentation to the CopyClear Board

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Presentation to the CopyClear Board

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  1. Presentation to the CopyClear Board 10 June 2014

  2. 2013 Overview • Submissions up 8% yoy • Beer comprised almost 63% of all submissions • Wine comprised 6.6% of all submissions versus 5% in 2012 • 11% of all submissions are TV • 39.6% of all submissions are ‘digital’

  3. 2013 Overview • Submissions from Advertising Agencies down to 34.9% from 49.8% in 2010 • Submissions from Media Agencies up to 9.7% versus 4.1% in 2010 • Submissions from Digital Agencies at 21.2% • 69.3% of all submissions created in Ireland

  4. Submissions by Category 2010 - 2013

  5. Submissions by Medium 2010 - 2013

  6. Submissions by Source 2010 -2013

  7. Who creates the work? 2010 - 2014

  8. 2013 Highlights • Ongoing meetings with Industry bodies including ASAI & ABFI • Continuing Agency / Client meetings held on a regular basis • Research results • Website review

  9. YTD 2014

  10. YTD May 2014 • Submissions up 39% to 2,276 submissions versus 1,641 ytd in 2013 • Beer accounts for 67% of all submissions with spirits the 2nd largest category at 17% • YTD, 82% of all submissions are created in Ireland with 12% created elsewhere and 6.4% international adaptations

  11. YTD May 2014 • TV is down to 5.3% of all submissions ytd versus 9.4% yag • OOH is down to 20% ytd • 29.4% of all submissions are paid-for-on-line activations with 9.8% against owned on-line material

  12. Category Detail, Jan - May

  13. Media Submissions 2010 - 2014

  14. Source of Material 2010 - 2014

  15. Where Material is created

  16. 2014 Highlights • March Seminar • Review of 7.6c • Snapshot / Instagram

  17. Meetings YTD • Carat • MEC • Tiger / Brando • Molson Canadian / DDFH&B • Heineken / Rothco • Amstel Radler / Rothco • Thinkhouse • Budweiser • AMV / BBDO • Starcom • Carat • ICAN • Coors • ASAI • ..

  18. Thank you