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TRAFFIC – RIO DE JANEIRO

Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28). *Source: Ipsos Marplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010.

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TRAFFIC – RIO DE JANEIRO

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  1. Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28). *Source: IpsosMarplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010

  2. TRAFFIC – RIO DE JANEIRO

  3. TRAFFIC – SÃO PAULO

  4. TRAFFIC – SÃO PAULO

  5. RATES (USD) Auwe positions playhouses as a clear and competitive media, and values what is really important: THE AUDIENCE. The following proposal is based on the 60% of total occupancy of the chosen playhouses. Therefore, we arrived to a C.P.I. (cost per impact) value, which is multiplied by the estimated number of impacts that your spot is going to reach. Example: Teatro Procópio Ferreira # of seats: 670 x # of sessions per week: 7 x estimated occupancy index: 60% = audience per week: 2.814 Discount: 40% Final Gross Rate – C.P.I.: US$ 1,04 Proposal Teatro Procópio Ferreira – 01 week Final Gross Rate – Proposal: US$ 2.926,56

  6. EXAMPLE PROPOSAL Playhouses considered in the proposal: *C.P.I. = cost per impact / **Basis for calculating: 60% of rooms occupancy

  7. Available Plays - Showing CABARET (Brazilian version of the Broadway Musical) Teatro Procópio Ferreira – until February, 26th Shell Awards – 02 nominees: best actor and illumination Folha de SP (November, 10th, 2012) – Musical review: great! Sold out until the end of January Tickets around US$ 86 HAIR (Brazilian version of the Broadway Musical) Teatro FreiCaneca – until April, 29th Sessions with all seats occupied Tickets around US$ 84

  8. Available Plays - Showing CADA UM COM SEUS POBREMA (Comedy) Teatro FreiCaneca – until March, 21st Showing since 2004 Sessions with all seats occupied Tickets around US$ 40 OS SUBURBANOS (Comedy) Teatro Miguel Falabella – untilFebruary, 26th Showing since 2005

  9. Available Plays - Showing COMÉDIA EM PÉ (Stand-upcomedy) Teatro das Artes – until June, 28th Showing since 2008

  10. Available Plays – ComingSoon PRISCILLA (Brazilian version of the Broadway Musical) Teatro Bradesco – March, 16th Mega production. First time in Brazil. TIM MAIA – VALE TUDO (Musical about a famousbraziliansinger) Teatro Procópio Ferreira – March, 9th Success of public and review during Rio de Janeiro season (SOLD OUT)

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