How are Cost-Per-Click (CPC) and Pay-Per-Click Different?

1. How are Cost-Per-Click (CPC) and Pay-Per-Click Different? The ones in the digital marketing world might have often heard acronyms such as PPC and CPC. Have you ever wondered what they do and how they are different from each other? Well, PPC stands for Pay-Per-Click and CPC stands for Cost-Per-Click. They sound similar. New comers to the digital world often get confused between the two and start believing that they are the same. However, they cannot be synonymously used as they differ in their work. PPC is an advertising channel. It is used to attract visitors on your website. It allows businesses to bid on keywords. Once the website starts to get more traffic, it posts advertisements on the website. Further, the advertiser pays the website owner for each click. One of the most commonly used platform for PPC is the search engine. The customers enter keywords relevant to their search, meanwhile advertisements appear alongside the page. The main aim is to bring in more and more visitors in order to increase the number of clicks and get paid handsomely. CPC is a metric that is dependent on various factors such as competition for the keyword and fluctuations in search volume. In other words, it is a data point that shows the rating of online advertisements. Each time a customer clicks a particular advertisement, the website earns a certain amount. An internet marketing agency in India aims at producing lowest possible CPC. It is calculated on the basis of bid amounts, relevance of content, quality of website, and history of AdWords performance. Any firm needing Internet marketing service use PPC and CPC. Digital advertising has become prominently accepted in the World Wide Web. Not only does it reaches out to a larger audience, but also allows direct communication with customers. PPC is common with social media whereas, CPC is majorly done by search engines. PPC services in Mumbai are offered by any agency dealing with digital marketing, online content creation and SEO writing. It has now become the basis for website design and development.

2. PPC experts can help you create a strategy to stay ahead in competition. It helps your website to get better rankings and stay on the top on search engines. This is an indirect way of attracting more visitors, thus increasing traffic. PPC advertising has become an integral part of an online marketing campaign. It communicates with people across geographical boundaries. Not only is it cost-effective but also promises high returns. CPC has two components. One is the bid and the second is its actual price. The bid amount is the money you are willing to pay if a visitor clicks on the advertisement. The actual amount is something you need to pay for the advertisement being auctioned. Although the ultimate goal of PPC as well as CPC is to increase traffic and get more customers, the way it is done is different. Some websites also opt for SEO friendly content. Internet marketing is something which is being used by all industries at large. Right from real estate firms to hospitals, shopping brands to small/ medium scale businesses, manufacturing firms to ecommerce industry all use websites to communicate with internal as well external clients. This not only helps them retain existing customers, but attracts prospective customers too.