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Coca-Cola

Coca-Cola. Campaign: Summmmahhhhh!! Agency: Ikon Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Showcase Maxibus, Maxitram & Interiors Results: This campaign resonated strongly with:

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Coca-Cola

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  1. Coca-Cola Campaign: Summmmahhhhh!! Agency: Ikon Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Showcase Maxibus, Maxitram & Interiors Results: This campaign resonated strongly with: • People 18 – 24 52% • CBD Worker 42% • Medium income earner 42% • High income earner ($76k – $100k) 40% Most effective format – Maxi tram 29%

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