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Enhancing Golf Participation: Strategies for Player Development and Community Engagement

Ruffin Beckwith, Senior VP of the World Golf Foundation, focuses on adult player development, junior golf, and creating alternative facilities. His initiatives include the National School Golf Program, Link Up 2 Golf, and the launch of JuniorLinks.com. The golf industry shows positive trends with increased youth interest and diversity, yet challenges such as a supply-demand imbalance and golfer retention persist. Collaborative efforts to market golf effectively and foster a welcoming environment for all participants are essential for future growth.

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Enhancing Golf Participation: Strategies for Player Development and Community Engagement

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  1. Ruffin Beckwith Senior Vice PresidentWorld Golf Foundation

  2. Original Areas of Focus • Adult Player Development • Junior Golf • Alternative Facilities • Colleges • Research • Communication

  3. Communication and Research Adult Player Development Youth Development Current Areas of Focus

  4. Communication and Research Current Areas of Focus DIVERSITY FACILITY DEVELOPMENT Adult Player Development Youth Development ALTERNATIVE FACILITIES ENVIRONMENT

  5. Accomplishments • 2001 Segmentation Study • Other Research Projects • Creation of Link Up 2 Golf • National School Golf Program • Industry Definitions • FRIP Report • Launch of JuniorLinks.com • Golf2020.com, nationalschoolgolf.com

  6. State of the Industry • Lots of Positives • Interest remains high and increasingly diverse • Youth interest and participation growing • Golf is “cooler” and more ingrained in our culture • Strong value system

  7. State of the Industry • Lots of Positives • Supply/Demand Imbalance • Avid golfers playing less • Retention of new golfers difficult • Increase in competition • Outdated attitudes toward player development

  8. What Should We Do? • Interest every kid in golf • Market Smart • Plan golf course development • A welcoming environment • Communicate more effectively • Togetherness

  9. What Should We Do? • Interest every kid in golf • Market Smart • Plan golf course development • A welcoming environment • Communicate more effectively • Togetherness IMPACT

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