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This toolkit is designed to assist State Directors in delivering a consistent message about SkillsUSA to stakeholders. It includes resources for communicating with various groups such as Business & Industry, Administrators, Teachers, and more. The goal is to streamline the preparation process and ensure a unified message is conveyed. Key questions address creating new resources, utilizing existing tools effectively, and maximizing impact. Sections cover Messaging, Business and Industry focus, Administrator focus, Teacher focus, and State-specific information. 8
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State Director Marketing Tool Kit
We have some teachers that will be meeting tomorrow, can you talk to them about SkillsUSA? The Life of a State Director Can you present to the board next week? You want to have lunch on Friday with the president of the Chamber of Commerce?
Presenting/communicating with: • Business & Industry • Administrators • Teachers • Department Of Education, Boards, Community Leaders, and others
Time consuming to gather the needed, relevant information for each presentation.
GOAL: One Message, One Voice
Why is it important: • Resources at the ready; shortens the time spent in prep mode • Delivers a consistent message • Delivers the correct message
3 Primary Questions: • What could we create to help State Directors carry the message of SkillsUSA forward each year to their stakeholders? • What resources are currently available or could be created by the national office to assist in this endeavor? • What are the ways/ideas in which each resource can be used to gain the greatest potential for State Directors?
5 Toolkit Sections : • Messaging • Business and Industry Focused • Administrator Focused • Teacher Focused • State Focused Resource Items