Section II Store Your Bricks

1. Section II Store Your Bricks London's Creative Economy: An Accidental Success? The first thing to state is that there is little doubt that London functions as a “global city”, and indeed many of the factors about London are inseparable from that status. The size of London's economy is equivalent to that of many national economies. It is renowned as a global centre for international business and is dominated by the service industries, such as finance and business, the public sector, tourism and hospitality, and the creative and cultural sectors.

2. Section II Store Your Bricks A city like London appears to embody the notion that the public cultural realm, in its built environment, its subsidized arts and culture and its public education. It has a dense and symbiotic relationship with the “market facing” creative industries.

3. Section II Store Your Bricks The success of London and the UK's creative industries are intertwined. The creative and cultural sectors are an apex part of the knowledge economy, where the combination of ever increasing computer power and highly educated people has led to knowledge becoming a new factor of production.

4. Section II Store Your Bricks The way that knowledge about how to improve the production process and how to develop the use, purpose and value of any product or offering so that it can be speedily co-created, reinvented and redefined in a reflexive way is unique in our times.

5. Section II Store Your Bricks Two generations of better education for all has increased the sophistication of the demand process among consumers. People want to enjoy a greater degree of intangible and emotional value from the goods and services they buy and consume. So do businesses and organisations. Art, entertainment, craft, brand and style values matter more to those who consume them.

6. Section II Store Your Bricks That is why the creative and cultural sectors are so important. And what is important to those sectors is the place in which they engage, exchange ideas and trade. No discussion of the creative and cultural sectors can thus ignore the central role of London.

7. Section II Store Your Bricks One of the central messages of this piece has been that if London's creative industries are to going to prosper in the future, London needs to turn inwards as well as outwards. Inwards in the sense that we need a more sophisticated understanding of London's creative industries ecology and in turn a more imaginative approach to strengthening its home foundations.

8. Section II Store Your Bricks It is only by better understanding the uniqueness of London's creative industries, and therefore how best to nurture them, London could become the world's creative broker. London will then begin to be able to turn outwards and exploit a global role in ways that will actively nurture the sustainability of its creative asset base.

9. Section II Store Your Bricks If that's the challenge, how can the home foundations and global reach of London's creative economy be simultaneously strengthened? Analysing London's strengths and weaknesses might also help policymakers to understand which parts of the creative industries are likely to thrive in the capital and which are more likely to relocate in the rest of the UK or globally.

10. Section II Store Your Bricks In addition, London remains in a strong position to develop the complementary services that support the creative industries both within London and globally. This may be about encouraging the development of specialist legal services, for example, concerning intellectual property and commercial licensing across the burgeoning array of content and delivery forms that characterize the creative industries.

11. Section II Store Your Bricks London's creative economy is both more fragile than is often acknowledged, but also that London needs to work a lot harder to actively reimagine its creative future if the current trajectory of success is to be maintained and the benefits shared. This is an important moment for the creative and cultural industries. It is vital that we all grasp the challenges and tackle the failures to ensure these critically important sectors continue to grow and flourish.

12. Section II Store Your Bricks 伦敦的创新经济：只是偶然的成功吗？ 在这里首先要强调的是，伦敦毫无疑问是国际化大都市。伦敦之所以有此称号，与这座城市的许多方面是密不可分的。伦敦一个城市的经济总量相当于许多国家经济总量之和。伦敦作为全球的商业中心而闻名，它的经济以服务业为主，比如金融和商业服务、公共服务、旅游和酒店服务，以及创新文化产业。

13. Section II Store Your Bricks 像伦敦这样的城市，似乎提起它就会让人想起一个词，那就是公共文化领域。在这个领域的创建过程中，艺术、文化和公共教育等都由政府出资扶持，这座城市和以“以市场为导向”的创新产业关系紧密，互为依存。

14. Section II Store Your Bricks 伦敦的成功和（整个）英国创新文化产业紧密相关。创新文化产业是知识经济中的一个最重要的组成部分，不断升级的计算机性能和受过高等教育的创意人才相结合，使得知识成为一种新的生产要素。

15. Section II Store Your Bricks 知识以其独有的方式来改进生产工艺，完善任何产品的使用和用途，增加价值；反过来，它又加速了产品的再创新、再发明和再定义，对于我们这个时代来说这是非常独特的。

16. Section II Store Your Bricks 在消费者群体中，受过良好教育的两代人在消费过程中的需求越来越复杂。他们在消费某种商品或接受某种服务时，希望从中能更大限度地享受到无形的、情感上的价值。对于公司和机构来说也是如此。艺术（性）、娱乐（性）、工艺、品牌和款式，这些对消费者来说更重要。

17. Section II Store Your Bricks 这就是创新文化产业如此重要的原因。对于这些产业来说，重要的是人们参与、交流、交易的场所。毋庸置疑，在创新和文化领域伦敦的中心地位是不可忽视的。

18. Section II Store Your Bricks 这个阶段的中心任务是如果伦敦的创新产业想在将来兴旺发达的话，那么它需要既内化发展又外化发展。从这个意义上说，内化发展需要更加理解复杂的伦敦创新文化产业生态（结构），相应地，要用更具创意的方式来加强其基础建设。

19. Section II Store Your Bricks 只有更好地理解伦敦创新文化产业的独特性，才能知道如何更好地发展它，伦敦才能成为全球最具创意的城市。到那时，伦敦能够将这些产业向外拓展，并利用其在全球的角色，积极带动创新（产业）资产的可持续发展。

20. Section II Store Your Bricks 如果这是一次挑战的话，如何使伦敦的创新产业经济在基础建设和世界（影响力）范畴同时发展？分析伦敦的优势和劣势也许能够帮助决策者更好地了解创新文化产业中的哪部分有可能促进资本的增长，哪部分更有可能在英国的其他范围或全球范围内重新定位。

21. Section II Store Your Bricks 除此之外，伦敦仍然有强劲的优势来发展一些补充性的服务性产业，以此来支持包括伦敦和全球范围内创新文化产业的发展。 这会促进专业法律服务的发展，例如，涉及商业许可和托运单的知识产权及营业执照问题，它们都体现了创新产业的特征。

22. Section II Store Your Bricks 伦敦的创新经济要比大家所想的脆弱，如果要继续保持现有成绩、实现利益共享的话，伦敦需要付出更多的努力来积极地重新勾勒它的创意未来。 对于创新文化产业来说，这确实是一个重要的时刻。重要的是，我们必须要抓住机遇，接受失败，以此来保证这个重要的产业得以持续地发展和繁荣。

23. Section II Store Your Bricks Practice What You Learnt Task 1 Comprehension Check Choose the best answer according to the text.

24. Section II Store Your Bricks Which of the following statements about London is NOT true? London functions as a “global city”, and indeed many of the factors about London are related to the status. B. The size of London's economy is equal to that of many national economies.

25. Section II Store Your Bricks C. It is famous as a global centre for international tourism. D. It is dominated by the service industries, such as finance and business, the public sector, tourism and hospitality, and the creative and cultural sectors. C Click me

26. Section II Store Your Bricks Which of the following descriptions is TRUE? The creative and cultural sectors are less related to the economy. B. The combination of ever increasing computer power and highly educated people has led to knowledge becoming a new factor of production.

27. Section II Store Your Bricks C. Knowledge can improve the quality and develop the use, purpose and value of any product. D. Knowledge can be slowly co-created, reinvented and redefined in a reflexive way. B Click me

28. Section II Store Your Bricks Why do people want to enjoy a greater degree of intangible and emotional value from the goods and services? Because people who received better education have the complex demands that they matter the intangible and emotional value a lot. Because people who received better education need the high quality products which have the intangible and emotional value.

29. Section II Store Your Bricks Because people who received better education always buy the most expensive products which have the intangible and emotional value. Because people who received better education refuse to buy the cheapest products which are lack of the intangible and emotional value. A Click me

30. Section II Store Your Bricks How can London become the world's creative broker? It is not only better understanding the uniqueness of London's creative industries, but also know how best to nurture them. B. Analyzing London's strengths and weaknesses might help it become the world's creative broker.

31. Section II Store Your Bricks C. London remains in a strong position to develop the complementary services that support the creative industries both within London and globally. D. London remains in a strong position to develop the complementary services that support the creative industries both within London and globally. A Click me

32. Section II Store Your Bricks How to ensure these critically important sectors continue to grow and flourish? London needs to work harder to actively reimagine its creative future if the current trajectory of success is to be maintained and the benefits shared. London remains in a strong position to develop the complementary services that support the creative industries both within London and globally.

33. Section II Store Your Bricks London should grasp the challenges and tackle the failures to ensure these critically important sectors continue to grow and flourish. London can encourage the development of specialist legal services to ensure these critically important sectors continue to grow and flourish. C Click me

34. Section II Store Your Bricks Task 2 Vocabulary and Sentences （1）Match the words on the left with their meanings on the right.

35. Section II Store Your Bricks A. to take part in a particular activity, especially one that involves competing with other people or talking to them ① inseparable B. famous and admired for a special skill or achievement ② nurture C. to use a situation so that you get benefit from it, even if it is wrong or unfair to do this ③strengthen ④ engage D. be incapable of being separated or divided ⑤renowned E. be capable of continuing for a long time ⑥ prosper F. to be successful, especially by making a lot of money G. the most basic part of something from which the rest of it develops ⑦ foundation ⑧ thrive H. things combine well together or look attractive together, often because they have different qualities ⑨complementary I. to be the best possible example of a particular idea, quality or principle ⑩ embody J. to make a feeling, decision, relationship, etc. stronger or more powerful. exploit sustainability K. to become very successful, happy, or healthy L. to help a plan, idea, feeling etc. to develop

36. Section II Store Your Bricks （2）Complete the sentences with the words from above . Change the form if necessary. renowned Chelses Harbour _________for its fashionable restaurants. Click me Creative people are usually very determined and _________ on overcoming obstacles. Click me thrive Nicotine is the substance that reinforces and _________ the desire to smoke. Click messss strengthens

37. Section II Store Your Bricks Her team knew they were _________ in work of great imortance. engaged Click me Britain's economic fortunes are ___________ from the world situation. inseparable Click ssssmse prosper Click me The business continues to __________.

38. Section II Store Your Bricks We need to _________ every opportunity for media coverage. exploit Click me The first two years of study provide a solid__________ in computing. foundation Click me Following the inspiration of Saint Patrick we have to accept their faith has been ________ in a different culture. nurtured Click me

39. Section II Store Your Bricks The school's approach must be________________to that of the parents. complementary Click me The global food system is dysfuctional both from a health and ____________ perspective. sustainability Click me The spirit of hope is _________ in the character Anna. embodied Click me

40. Section II Store Your Bricks （3）Rewrite the following sentences after the model. The school is very special to him. He studied in the school many years ago. What is special to him is the school in which he studied many years ago. Click me ____________________________________________________________________

41. Section II Store Your Bricks The village is very strange to her. She was born in the village in 1990. What is strange to her is the village in which she was born in 1990. Click me ____________________________________________________________________ The city is very familiar to me. I have worked in the city for nearly three years. What is familiar to me is the city in which I have worked nearly three years. Click me ____________________________________________________________________

42. Section II Store Your Bricks Cindy's room is the same size as her parents' room. The size of Cindy's room is equivalent to that of her parents' room. Click me _______________________________________________ The evening paper is the same size as the morning paper. Click me The size of the evening paper is equivalent to that of the morning paper. __________________________________________________

43. Section II Store Your Bricks The Great Barrier Reef is roughly the same size of Japan. Click me The size of the Great Barrier Reef is equivalent to that of Japan. ______________________________________________

44. Section II Store Your Bricks Western people like celebrating some important festivals, such as Christmas and New Year. Chinese people also like celebrating these festivals. Western people like celebrating some important festivals, such as Christmas and New Year. So do Chinese people. Click me ________________________________________________

45. Section II Store Your Bricks David's father has the habit of drinking. David has developed the habit of drinking, too. Click me David's father has the habit of drinking. So does David. ________________________________________________ Dogs are human being's friends. Cats are human being's friends, too. Click me Dogs are human beings friends. So do cats. ______________________________________________

46. Section II Store Your Bricks We make everything ready ahead of time. It is very vital. Click me ___________________________________________________ It is vital that we make everything ready ahead of time.

47. Section II Store Your Bricks Every pupil should be able to understand the rules of school. It is very vital. It is vital that every pupil should be able to understand the rules of school. Click me __________________________________________________

48. Section II Store Your Bricks These application forms are sent back as early as possible. It is very vital. Click me It is vital that these application forms should be sent back as early as possible． ___________________________________________________

49. Section II Store Your Bricks Task 3 Translation (1)Translatethe following passage into Chinese. In the past, many organisations have been able to survive even with very limited amounts of innovation. They focus on providing quality products and simply update them to a level that maintains their competitiveness in the market.

50. Section II Store Your Bricks However, some trends that drive the innovation process have emerged recently. Due to factors such as globalization and outsourcing（业务外包）, there is an increased push to improve efficiency and effectiveness. Organsiations require innovative processes and management that can drive down costs and improve productivity.