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Cable's $26+ Billion Investment in Original Programming: An Overview

Discover how cable networks allocate over $26 billion to original programming within the ad-supported sector. This analysis focuses on the total day source of NPower, offering insights into all original programs and their impact on viewership and advertising revenues. By examining the intricacies of programming decisions, we aim to highlight trends, investments, and the evolving landscape of cable television, reflecting on how these strategies shape viewer engagement and network profitability.

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Cable's $26+ Billion Investment in Original Programming: An Overview

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  1. Cable’s $26+ Billion Investment in Programming Ad-Supported Cable’s Original Programs: Total Day Source: NPower; All original prgm; Analyzed on pgms, not telecasts

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