Tourism, Sports & Entertainment Chapter 16 November 5, 2013

1. Tourism, Sports & EntertainmentChapter 16November 5, 2013 Morgan Wingler Liz Jones Sarah Lynch Sherman Glover Angela Hopkins Marty Dennis Arielle Buckholz

2. Key Topics • Public relations in entertainment, sports, and tourism • Promoting a personality • Promoting an entertainment event • Sports publicity • Travel promotion

3. Key Terms • Promotions- activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. • Damage Control- actiontaken to limit the damaging effects of an accident or error. • Drip, Drip, Drip Publicity- prewritten set of messages that are distributed to the public over time.

4. Entertainment + Brands Hunger Games: Catching Fire + Covergirl Case Study

5. Partnership • Practitioners can learn: • The right partnerships can be very beneficial. • Both the movie and the product get promoted in the same advertisements. • Lets fans get more involved. • Covergirl has come out with the ‘The Capitol’ collection. • This kind of partnership falls under entertainments event promotion. http://www.covergirl.com/capitolbeautystudio/fishing

6. Entertainment TLC “Talk Listen Connect” A sesame street case study

7. Scenario Sesame street launched a campaign in 2006 in order to help military kids cope with the hardships of military life.

8. Major Issues • Deployment • Death • Injury • Frequent changes associated with military lifestyle

9. The plan • The plan was to educate children through (EE) Entertainment-education

10. Most Effective • The most effective part of their campaign was the sesame rooms. • These are rooms on base that have been redecorated and sponsored by sesame street • People have reported having feelings of relief and satisfaction in these rooms. • Kids also enjoy them because of the sesame street puppets.

11. Case Study- Pure Michigan • This campaign was launched in 2006 by the state of Michigan with intentions to market the state as a travel and tourism destination. • Received a lot of attention when the governor, Jennifer Granholm approved $45 million in additional funding • This allowed the campaign to be broadcast nationally • Named the 6th best travel campaign by Forbes Magazine • Many other states and countries have done campaigns similar to this. Jamaica is a good example. • Jamaica Launched the ‘Once you go, you know’ campaign in 2004 • Pure Michigan Commercial • Once you go, you know

12. Sports Michael Vick - Philadelphia Eagles QB

13. Michael Vick • Played college football for Virginia Tech Hokies. • Drafted #1 by the Atlanta Falcons in 2001 and signed to a $62 million contract with a $15 million signing bonus. • Things began to spiral downward in 2004, beginning with the arrest of friends in his personal vehicle with a large amount of drugs followed with a lawsuit in 2005 by a woman pertaining to the contraction of a disease. • Two years later in 2007 authorities investigating a relative for drug activity, raided a personally owned property, in which they came upon the grisly dog fighting scene. • Vick immediately denies any involvement but later pleads guilty after further evidence shows otherwise. • In August of 2007, Vick admits to participating in and financially supporting the dog fighting ring, with later admission that he himself killed some dogs.

14. Cont. • Vick was sentenced to 23 months in prison and $1 million in restitution charges. Along with being banned from the NFL. • Vick was reinstated in the summer 2009 with the ability to play full games by that October. • Redemption process began with a $100,000 make over by PR Firm, Sitrick and Company. • They gave Vick a plan to follow: 1) target “friendly” media sources; (2) train Vick to develop a convincing persona to turn around the negative media trend; (3) create a list of sympathetic media contacts; (4) know when to keep quiet; and (5) appear on prominent news shows, accepting blame, and punishment and promising to learn from the experience. • As with anyone who falls from grace, he apologized, got counseling, and gave money to charities that supported animals. Including work with the Humane Society and supporting an anti-dogfighting bill. • Made the public realization that he was wrong, which made his apologies seem more sincere. • Regained his biggest sponsorship with Nike. Along with picking up new endorsements.

15. Sports Michael Waltrip Racing • Clint Boyer purposely wrecked by spinning out on lap 393 of 400 so that his teammate, Ryan Newman could make the Chase. • Drivers with MWR were docked 50 points. • NASCAR fined MWR $300,000 and general manager, Ty Norris has been suspended. • 3 crew chiefs have been suspended until Dec. 31st.

16. MWR Cont. • In the 10 year history of the Chase, this is the first time NASCAR has had to remove a driver. • Michael Waltrip tweeted "This wasn't a master plan or about a spin. It's about a split-second decision made by Ty to try to help a teammate. I stand by my people.“ • Media has ran MWR in the ground.

17. Killer whale kills trainer at Orlando’s Sea World • In February of 2012, killer whale, Tilikum, of Orlando’s Sea World killed him trainer Dawn Brancheau during a live show at Shamu Stadium. • There were several reports released by Sea World and Orlando Police on the exact events that led to the “attack”. Some say that the trainer was grabbed by the pony tail by the whale and others said she was grabbed by the arm. • Sea World states that this was not an “attack” and was caused by “trainer error”. • Sea World states that the whale is not dangerous, trying to keep the whale for shows. The shows at Shamu Stadium is Sea World’s biggest money maker. They are trying to keep bad press away in order to keep the money coming into the park.

18. Questions • Explain the Drip, Drip, Drip Process • Why is damage control important to public relations professionals?