At the heart of primary care today

2. At the heart of primary care today The only journal specifically targeting the primary care nurses diagnosing and managing cardiovascular disease, diabetes and other related diseases • Edited by nurses for nurses in primary care • Practical and evidence-based guidance to optimise patient care • Bright, easy-to-read format • Answers questions asked by primary care nurses

3. Our readers are critically important gatekeepers in primary care today • Diagnose new patients • Market expansion • Profiling of targeted patients • Achievement of QoF targets • Influence and initiate new treatments • Gatekeepers for new brands • Change treatments • Drive switching of brands • Promote add-on treatments • Educate patients every day • Facilitate adherence/compliance • Address side effects

4. Official journal Primary Care Training Centre Education for Health Primary Care Cardiovascular Society Cardiovascular Nurse Leaders Forum

5. Distinguished editorial team Editor in Chief Jan Procter-King Primary Care Advisor for Department of Health Vascular Programme; CHD Tutor Primary Care Training Centre, Bradford; Board Member Primary Care Cardiovascular Society (PCCS); Board Member European Primary Care Cardiovascular Society (EPCCS); Board Member BHF Secondary Prevention and Rehabilitation Committee; Founder National Cardio- Vascular Nurse Leads Forum (CVNL); Founder Primary Care Nurses Network (PCNN) Managing Editor Susan Mayor Leading medical journalist and editor. Awarded Freelance Medical Journalist of the Year by the Medical Journalists’ Association. Contributes to medical journals and newspapers, including writing weekly for the British Medical Journal and NHS, other government organisations and medical charities Editorial board:Sue Baic, Michele Beevers, Lynda Blue, Judith Coggles, Bev Bostock-Cox, Carolyne Feldman, Julie Foxton, Linda Goldie, Eve Knight, Yvonne Leighton, Caroline Levie, Michaela Nuttall, Sandra Waddingham GP Advisors:Dr Chris Harris, Professor Michael Kirby, Dr Rubin Minhas

6. Regular sections • Therapeutics review • Quality matters • Changing behaviour • Patient advice • Patient information leaflets • Have you heard? • Editorial • Evidence in practice • Disease focus • Hands on • Monitoring • Back to basics

7. Clinically important areas of primary care today • Hypertension • Dyslipidaemia • Diabetes • Obesity and metabolic syndrome • Heart failure • Anticoagulation/Atrial fibrillation • Nutrition • Smoking cessation … and other need-to-know topics

8. Circulation • Published 4 times a year • ~ 10,000 practice care nurses who are crucial in delivering diagnoses and care Available free-of-charge to: • All alumni of accredited training courses • All future participants in these accredited courses • Requesters with a special interest in management of cardiovascular disease, diabetes and other related diseases

9. Reader Research Getting to the heart of primary care

10. Readership survey Objectives To establish: • Roles and responsibilities • Readership patterns • Attitudes and perceptions of value of BJPCN in daily practice Responders • Postal questionnaire for sample of registered readers completed in April 2008 • Total sample = 616 registered readers <5 years 22% <15 years 34% 11-15 years 18% 6-10 years 22% Years in primary care nursing… n = 616

11. 96% 81% 78% 72% 67% Hypertension Diabetes Smoking cessation Weightloss Dyslipidaemia Our readers deliver care every day in key therapeutic areas Which conditions do you regularly treat? (> 5 patients/week) n = 616

12. Smoking cessation Dyslipidaemia Weight modification Type 2 diabetes Hypertension Our readers frequently choose treatment How frequently are you responsible for selecting or recommending drug for starting treatment or switching treatment? (% of responders selecting frequently/very frequently) 51% 48% 43% 33% 34% 34% 33% 38% 31% 31% Recommending INITIAL treatment Recommending SWITCHING treatment n = 616

13. Most readers refer to BJPCN > 3 times How often do you refer to BJPCN again? > 4 No. of times reviewed 3-4 1-2 60 0 2 0 4 0 % of reviewers n = 616

14. To whom do you give copies of papers in BJPCN? Many articles are copied for colleagues and patients Two-thirds of readers copy articles for colleagues or patients Other 7% GP’s in practice 17% Other nurses in practice 47% Patients 29% n = 616

15. Readers value the journal(% Who agree/strongly agree) 89% • Keeps me well informed of important developments • Increases my knowledge/skills • Trust information provided • Recommend BJPCN to colleagues 85% 85% 89% n = 616

16. Some comments from our readers “Very impressed” “Read every issue from cover-to-cover” “Like layout. Best journal” “…a wonderful journal for my needs” “It’s spot on” “…more of the same” “Thank you … so helpful in my job” “…a quality read”

17. Gaining access to the practice nurses who deliver care and read BJPCN • Advertising • Supplements • Roundtables • Workshops • Special reports • Roadshows • Education programmes

18. Supplements • Unique environment to reach primary care nurses • Published in full online atwww.bjpcn.com Information for sponsors www.bjpcn.com

19. Roadshows, workshops and educational programmes • Unique ability to identify critically important target audiences • National networks of meetings delivered at local roadshows • Editorial team and advisors with clear understanding of needs of primary care

20. Nurse Education Programme Objectives • Set up nationwide network of local study groups for primary care nurses • Deliver accredited CHD and diabetes nurse education • Provide need-to-know updates of recent developments: - Practical implications of new information presented at congresses - Evaluate critical issues in cardiovascular diseases and diabetes - Practical guidance on improved care, particularly the achievement of QoFs • Deliver ongoing personal development for primary care nurses e.g. communication, presentation skills Nurses become key opinion leaders in the field

21. How a Nurse Education Programme works Steering Group Annual update meetings Nurses network study groups MENTORS Regional workshops Accredited education • Network of local study groups led by a local nurse mentor • Roadshow of regional workshops • Educational material delivered regularly • Presence at major UK congresses

22. Further Educational Programmes and sponsorship opportunities • Special issues of BJPCN • Supplements • Feature articles • Reprints • Electronic media

23. Free, unrestricted online access to all published papers at www.bjpcn.com Free email alerts to registered readers BJPCN Online

24. Handy to use clinical cards developed by experts Unique database of key prescribers and influencers Books Specially developed single sponsor and multiple sponsor books

25. Learn more about these opportunities Supplements, education programmes and special projects Alex Greathead agreathead@sherbornegibbs.co.uk Advertising and sales Oliver Webb owebb@sherbornegibbs.co.uk Publisher Michael W Gibbs mgibbs@sherbornegibbs.co.uk Production manager Mandy Lampard production-cvd@bjpcn.com Editorial office Susan Mayor production-cvd@bjpcn.com