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Finding Adjacencies for Growth

Finding Adjacencies for Growth. Jay Rao Professor. Product – Market Platform Strategy: Bowling Alley Market Development. Segment 1. Segment 2. Segment 1. Segment 2. Segment 1. Segment 3. Product 1. Product 2. Product 3. Product 1. Product 2. Product 1.

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Finding Adjacencies for Growth

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  1. Finding Adjacencies for Growth Jay Rao Professor

  2. Product – Market Platform Strategy: Bowling Alley Market Development Segment 1 Segment 2 Segment 1 Segment 2 Segment 1 Segment 3 Product 1 Product 2 Product 3 Product 1 Product 2 Product 1 BEACHHEAD / STEPPING STONE Source: Moore

  3. Bowling Alley Food Processing Medical Equip. Pharmaceutical Medical Equip. Pharmaceutical Pharmaceutical Manufacturing Manufacturing Regulatory Submission Regulatory Submission Regulatory Submission R&D CANDA (Computer Aided New Drug Approval) 1994 BEACHHEAD / STEPPING STONE Source: Moore

  4. Bowling Alley Long Dist. Runners 1983 Long Dist. Runners Long Dist. Runners 1978 Basketball Tennis Tennis Equipment Apparel Apparel Shoes Shoes Shoes • Soccer • 1996 Football • Hockey • Golf 1964

  5. WL Gore: Innovation within boundaries Glide® Threads Packings FIBERS Weaving/Sewing Threads Filtration Felts EMI Gaskets Peristaltic Threads Core Technology ePTFE Fluoroploymers Seating Gaskets TUBES Vascular Grafts SHEETS Medical Patches GORE-SORBER™ Modules Fuel Cell MEAs Battery/Capicitor Separators FILMS Flat Cable For Harsh Environments TAPES High Data Rate Cable Assemblies GORE-TEX® Laminates Stent Grafts Backplane Cable Assemblies Dielectric Materials Microwave Cable Assemblies Filtration Laminates Vents Source: CEO presentation at MIT

  6. What is common to….? Fats & Oils  Surfactants  Detergents  Calcium Bone Strengthening Crushing seeds and plant fibers Roasting & Crushing Nuts Paper towels, feminine hygiene Drugs

  7. Source: Larry Martin, Ocean Spray

  8. Building New Markets & Products Leap Markets Stretch Current Business Core Core Stretch Leap Capabilities

  9. How can you grow the firm? – Going into Adjacencies by Stretching and Leaping Future 2 LEAP Future 1 Markets A5 A1 A4 A2 A6 Current A3 STRETCH Future 1 Current Future 2 Capabilities

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