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Four Branches Consulting Firm

Rooted in the Past, Growing into the Future A Proposal For Mary’s Books. Four Branches Consulting Firm Reaching out to our Community. 200 South Oak Park Avenue, Oak Park, IL 60302 (312) 939-2567. Our Team. Alyssa Artz , President

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Four Branches Consulting Firm

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  1. Rooted in the Past, Growing into the FutureA Proposal For Mary’s Books Four Branches Consulting Firm Reaching out to our Community 200 South Oak Park Avenue, Oak Park, IL 60302 (312) 939-2567

  2. Our Team • Alyssa Artz, President • Hannah Albrightson, Creative Director • Alyssa Miller, Certified Public Accountant • Gregory Kitzman, Director of Marketing

  3. Our Company • Founded in 1979 by Nicholas Hansen • Bought in 2002 by Alyssa Artz • Located on Oak Park Avenue • Awards

  4. Your Current Situation • Oak Park is unique area • Mary’s Books is one of Chicago’s largest independent bookstores • Open for more than 25 years • Expanded to open 3 additional stores

  5. Your Current Situation (cont.) • Borders is opening a new store in Oak Park • The threat Borders may pose is not only a personal worry, but of great concern to the Oak Park community. • Many vendors would be intimidated and sell • Mary’s Books defend itself/independent stores

  6. Issues • Is Mary’s in direct competition with Borders? • What direction should the business look to move towards? • Where is the book market heading? • What is the state of the community? • How strong is the customer loyalty?

  7. Needs • For: • You • Your employees • Your customers • Oak Park community • Best possible solution • Implement in timely manner • Maintain deep roots in the community

  8. Objectives • Objectives: • Conduct research that gives insight into both the community resources available to Mary’s Books and its clients and into the competition • Develop a strategic plan that meets the needs of Mary’s Books • Create and strengthen community support and relations • Plan addresses four main pillars The Company The Community The Competition The Market

  9. Methods- The Company • Evaluate types of books sold • Inventory records • Employee feedback • Meet in small groups of four • Record conversations • Use open ended questions

  10. Methods- The Community • Frequent customers • In store surveys • General customers • Email survey to college students • Greater Oak Park area • Survey through mailbox marketing

  11. Methods- The Competition • Research financials • Profits • Sales • Research news articles • Public opinion • Future plans • Store closings

  12. Methods-The Market • Conduct trend analysis • Target 4 major and 4 independent retailers • Collect total sales and categorize data • Gather info on how past sales are forecasting current/future book market

  13. Benefits • Understanding of the competition • Increased employee morale • Positive community outlook • Increased profits • Market longevity • Time • Cost

  14. Thank You!

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