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Facebook 200-101 Practice Test Questions

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Facebook 200-101 Practice Test Questions

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  1. 200-101 200-101 P Practice Exam ractice Exam Facebook Certified Marketing Science Professional Facebook Certified Marketing Science Professional https://www.passquestion.com/200-101.html https://www.passquestion.com/200-101.html

  2. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 1.An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value calculated from its LTV model versus demographic targeting improves performance by 10%. The p- value for the test is calculated as p = 0.95. How should the analyst interpret bidding based on user value? A. It cannot be concluded that 95% of the performance increase is due to bidding based on user value. B. It cannot be concluded that 10% of the performance increase is due to bidding based on user value. C. Ten percent of the performance increase is due to bidding based on user value. D. Bidding based on user value is responsible for 95% of the performance increase. Answer: B

  3. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 2.A startup ecommerce company is beginning to run media campaigns to increase sales. It is having trouble taking action from its media campaigns because of the high number of KPIs it is considering when analyzing results. The startup company has been in the growth phase, so the focus has been on increasing the number of people who see ads for their products on Facebook. As the company grows, the focus is shifting towards generating sales. For its Facebook campaigns, the business is considering incremental purchases, incremental reach, CPMs, website visits, clicks and impressions. Which metric should be prioritized to support the company's new Facebook marketing strategy? A. Website visits B. Incremental purchases C. Incremental reach D. Click-through rate Answer: D

  4. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 3. A start-up ecommerce brand that sells pet products wants to test campaign structure. It would like to determine if it should have separate ad sets targeting different pet interest groups or consolidate all interest groups into one ad set. The brand sets up a multi-cell Conversion Lift test for one month. At the end of the test, no results are available to review, due to insufficient statistical power. Which two approaches should the analyst recommend? (Choose 2) A. Run a campaign-level A/B test instead B. Run a multi-cell Conversion Lift with fewer interest groups C. Run a multi-cell Conversion Lift test with an increased holdout percentage D. Review campaign results in Ads Manager instead Answer: AC

  5. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 4. A brand needs to measure how frequency affects conversions and ROI. Currently the brand runs a campaign on 2x frequency for seven days. How should the brand set up a test to understand how frequency affects incremental conversions? A. A Conversion Lift test with a 2x frequency for seven days B. A multi-cell Conversion Lift test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days C. A multi-cell A/B test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days D. A Conversion Lift with 4x frequency for seven days Answer: C

  6. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 5. An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What is the null hypothesis of this test design? A. Conversions (A) = Conversions (B) B. Conversions (A) <> 0, Conversions (B) <> 0 C. Conversions (A) = 0, Conversions (B) = 0 D. Conversions (A) <> Conversions (B) Answer: C

  7. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 6. An analyst for a primarily brick-and-mortar retailer is reviewing measurement results from the last half for all marketing. The media plan was 50% TV spend, with some Facebook (10%), search (10%), print (10%), and radio (20%). No solution provides the same numbers for a single point in time. The analyst needs to recommend how to allocate budget across channels to maximize sales for the next business quarter. Which measurement solution should be the primary source of the analyst's recommendation? A. Marketing mix model B. Multi-cell Conversion Lift C. Multi-touch attribution D. Nielsen Total Ads Ratings Answer: A

  8. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 7. An advertiser wants to know whether campaign strategy A had significantly different performance than campaign strategy B in terms of additional sales. The campaigns both ran at the same time against mutually exclusive portions of the advertiser's customer base. What is the null hypothesis of the test design? A. Sales Lift A = 0, Sales Lift B < 0 B. Sales Lift A = Sales Lift B C. Sales Lift A >= Sales Lift B D. Sales Lift A > 0, Sales Lift B = 0 Answer: C

  9. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 8. A local retailer wants to measure the effectiveness of Facebook campaigns based on the number of in-store purchases after customers have been exposed to an ad within the platform. Where should outcome data be sourced? A. Third-party data sources as an estimation of real customers B. First-party data such as email or phone number captured in-store C. Coordinates from each of its regional shops D. Data from the Facebook pixel in its site Answer: D

  10. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 9. A taxi company is working on building an understanding of household customer lifetime value. Some of their customers order via digital platforms, some via phone, and some alternate between the two. They currently calculate lifetime value (LTV) by looking at all hashed order data including email addresses for online customers and all phone numbers for phone orders. The results showed that email customers had a yearly LTV of $100, and the phone customers had a yearly LTV of $80. However, the company is aware that a group of people are introducing some noise into the results by ordering via both phone and online. What solution should the analyst recommend to enhance the ability to create a functional LTV model? A. Remove all customers who use both from the LTV model B. Ask online customers to provide their phone number in a post-order survey C. Gather hashed email and phone number for each order on any channel D. Select the average of the two models Answer: A

  11. Download valid 200-101 Practice Exam From PassQuestion Download valid 200-101 Practice Exam From PassQuestion 10. A large ecommerce company wants to know which of its two creative strategies is generating the highest number of conversions. It already knows that both strategies generate significant lift compared to a holdout group. What measurement solution should be used? A. Facebook Brand Lift B. Facebook Analytics C. Facebook Conversion Lift D. Facebook A/B test Answer: C

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