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Tips To Increase Your Shopify Store's Conversion Rates & Sales

If you want to boost your Shopify store's conversion rate and sales, read this PDF to learn how. Schedule a meeting with our Shopify expert right now to learn more.

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Tips To Increase Your Shopify Store's Conversion Rates & Sales

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  1. Tips To Increase Your Shopify Store's Conversion Rates & Sales Expert Village Media Technologies There are 1.7 million merchants worldwide using Shopify, and there are more than 1.7 million Shopify stores. Though, only 5% of these online stores are marking an annual revenue of $30,000. There are several factors contributing to this fact, like bad products, lack of mobile applications, low-quality shops, non-returning customers, complex website structure, poor optimization of Shopify themes, etc. However, complex website structure and poor optimization of Shopify themes contribute to 34% of store failures alone. This comes under the development process of the website, where UI and UX also play a critical role. Try to hire Shopify experts as they are most efficient in putting these processes at work. User Interface (UI) is the aesthetic element by which people interact with the website, service, or product. User Experience (UX) is the experience a user gathers while interacting with a website, service, or product. Here is a list of a few UI and UX tips that you can use to increase your store conversion rates.

  2. ● Website Speed and Simplicity: Faster the website speed is, the higher the chances of conversion rates. Speed and simplicity are closely associated with UI and UX as the target audience would be able to access your website quicker, and no target customer would want to wait more than 3 seconds after entering the URL. Make sure you minimize HTTP requests, minify and combine files, defer JavaScript loading, choose the right hosting options, enable browsing cache, etc. ● Easy Navigation: Easy navigation is another key to increasing conversion rates of your Shopify store. It helps navigate through the website end and makes it easy to browse. If you have dedicated Shopify developers or a Shopify development agency, you should communicate clear instructions on how you want to set a navigation system that is easy for users to understand and browse. Look out for customer-focused site mapping, clear labeling, menu bar, limited selection, etc., for developing an easy navigation system. ● Optimization For Mobile Devices: Most sellers do not optimize their store for mobile devices, while 79% of the online purchases are made from smartphones alone. You may need to give additional attention to the website optimization for mobile devices as it may occur that your website is compatible with PC, laptops, and tablets but not with smartphones. For this, let your Shopify development company test your site using Google’s Mobile-Friendly Tool, use responsive Shopify themes, choose a reliable web host, redesign your pop-ups for mobile, enable Accelerated Mobile Pages (AMP), etc. ● Usage of Clear CTAs: Provide clear Call To Action buttons such as ‘Shop Now’ or ‘Add to Cart’ since this increases your website’s usability and improves UX. Through this, users will be able to navigate through the website easily and increase the conversion rate.

  3. ● Simple On-Site Search: It is a must to enable the on-site search for your website as it would be efficient for your target audience to convert. It encourages engagement, increases conversion, and drives sales. Allow your Shopify developers to experiment with typo-tolerant search, auto-suggest and recommendation, auto-correction, autocompletion and filters, and mobile search compatibility. ● Enable Better Account/Order Tracking: Ecommerce stores should have order tracking enabled as it drives customer satisfaction and retention rate. Lack of order tracking and order failure ensures the customer's awareness of his product on the shipment. This comes under user experience and should be entirely beheld. ● Remove Unnecessary Steps: It is necessary to ensure your customer is set aside from following the unnecessary steps while converting. These may include human authorization after every few steps, newsletter pop-up at the checkout page, etc. This significantly decreases customer satisfaction, conversion, retention, UI, and UX experience. ● Conduct User Testing & Feedback: User testing and feedback is the most crucial process. Through this process, you would be able to detect all the issues that may hinder the UI and UX experience and receive feedback. The feedback we receive from this process helps in correcting the errors and giving enhanced UI and UX experience to users. Ecommerce is a vast industry with tons of competitors; thus, to rise above them all starts with building an efficient website. It is strongly recommended to hire Shopify experts with a strong history and grip over developing these stores.

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