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C1: Income Generation for your Web Site

C1: Income Generation for your Web Site. Diane McDonald, Strathclyde University. Q1: Identify potential revenue generating opportunities on your web site. (The University’s e-shopwindow. “Browsers most welcome here” or is that “Most browsers welcome here”?)

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C1: Income Generation for your Web Site

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  1. C1: Income Generation for your Web Site Diane McDonald, Strathclyde University

  2. Q1: Identify potential revenue generating opportunities on your web site (The University’s e-shopwindow. “Browsers most welcome here” or is that “Most browsers welcome here”?) Opportunities: ISP; commissioned work/consultancy (web technologies); s/w development; profile raising; adverts - local business - but potential conflict of interest; sponsorship (targeted); affiliates and associates; selling marketing information; business services information; distance learning & continuous professional development; outward marketing - eg conference facilities; and hosting e-conferences.

  3. Q2: Investigate how the opportunities identified could be implemented • Drivers: Management Pressure; market forces - from the competition; finance; recruitment and R&D; cut of the “free ads”; need for financial support; pressure from sponsors. • Pitfalls: It puts users off; (hidden) costs; legality & liabilities; would there be enough deals? • Barriers: financial resources; legal; ideology; organizational culture. • Exemplars: USA HE; Amazon • Skills needed: web, media, marketing, business, common sense, contract and legal. In house already, but in short supply.

  4. Q3: Devise a way forward • Business models - guidelines please • and business plans • JISC briefing document (eg RSN on Advertising) • Guidelines • Potential to set up consortial arrangements to pool resources for legal, marketing &purchasing - do it once for the benefit of the several

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