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The Marketing Environment and Marketing Ethics

Chapter 1 Review. 1.Define The Term Marketing2.Describe Marketing Management Philosophies3.Explain How Firms Implement The Marketing Concept4.Describe The Marketing Process And Identify The Variables That Make Up The Marketing MixDiscuss Corporate Social Responsibility6. Describe the Role

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The Marketing Environment and Marketing Ethics

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    1. The Marketing Environment and Marketing Ethics

    2. Chapter 1 Review

    3. BUSINESS MARKETING CONCEPTS CH 1: OVERVIEW OF MARKETING CH 2: THE MARKETING ENVIROMENT CH 3: DEVELOPING A GLOBAL VISION CH 4: CONSUMER DECISION MAKING CH 5: BUSINESS MARKETING CH 6: TARGET MARKETS & SEGMENTS CH 7: MARKET RESEARCH CH 8: PRODUCTS & SERVICE CONCEPTS CH 9: DEVELOP & MANAGE PRODUCTS CH 10: MARKETING CHANNELS CH 11: RETAILING CH 12: MARKETING COM & PERS SELLING CH 13: ADV, PUBLIC REL, & PROMOTION CH 15:PRICING CONCEPTS

    4. Chapter 2 Learning Objectives

    5. Target Market

    6. The External Marketing Environment

    7. A firms target market is the geographic location where the firm intends to focus its marketing efforts True False

    8. Learning Objective

    9. A1. Marketing-Oriented Values

    10. Learning Objective

    11. A3. Component Lifestyles

    12. A4. Role of Families & Women 63% of all females are in the workforce (more impact that any other social change) Rising purchasing power from dual-income families Change of traditional purchasing roles Use of catalogues and internet tech savy 9 Million Women-Owned businesses

    13. Self-sufficiency Upward mobility Entitlement Work ethic Conformity Which Is Not One Of The Four Basic Values That Strongly Influence American Attitudes & Lifestyles?

    14. Learning Objective

    15. B1a. Generation Y (Millennium Gen)

    16. B1b. Generation X

    17. B1c. Baby Boomers

    18. B1c. Baby Boomers (cont)

    19. Product Character in a Personalized Economy

    20. Product Character in a Personalized Economy

    21. B1d. Older Consumers

    22. B2. Location: Americans on the Move

    23. The Term That Describes The 60 Million US Residents Born Between 1979 And 1994. Generation X Generation Y Generation Z Baby Boomer Older Generation

    26. Multiculturalism

    27. Which Ethnic Group's Spending Power Has Increased The Most Percentage Points Since 1990? African Americans Asian Americans Hispanic Americans Native Americans

    28. Learning Objective

    29. C1. Rising Incomes

    30. C2. Inflation

    31. C3. Recession

    32. Inflation Is A General Rise In Prices Without A Corresponding Increase In Wages Resulting In Increased Purchasing Power. True False

    33. Learning Objective

    34. D1. Basic Research

    35. D3. Technological & Resource Factors

    36. Learning Objective

    37. E. Political and Legal Factors

    38. E2. Federal Legislation

    39. E3. Regulatory Agencies

    40. Which Act Was Passed In 1946 To Establish Protection For Trademarks? Sherman Act Clayton Act Fed Trade Comm Act Lanham Act Robinson-Patman Act

    41. Learning Objective

    42. F1. Competitive Factors

    43. F2. Global Competition

    44. NEXT TOPIC

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