1 / 11

Simple Steps for SMS Success!

Send mass text messages to your customers using our easy, affordable SMS Marketing service. Grow your business or group with SMS. Try Ez Texting for FREE!

eztextcom
Télécharger la présentation

Simple Steps for SMS Success!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Simple Steps for SMS Success Avoiding pitfalls and leveraging text messaging for success

  2. Find the right voice • Keep a consistent voice when communicating with subscribers via SMS • Copy should remain professional and urgent while maintaining a personable, specific tone • Don’t cut corners with abbreviations

  3. Say no to “text speak” • Text Speak (g2g, c u l8r, lol) is fine for person to person communications, but will alienate a significant portion of consumers. • Take the time to tailor 160 word SMS communications without relying on text speak to save space and cram content.

  4. Adspeak is pointless and invisible • Do not include adspeak (Act Now! Limited time offer!) in your SMS outreach. • Adspeak is so prevalent in marketing culture that it has become invisible to consumers, and is therefore a waste of space.

  5. Maintain a strong call to action • Incentivize every interaction possible, whether with discounts, giveaways, or insider information. • Keep incentivized content fresh and interesting, so that subscribers are excited to see what comes next. • Tap your employees for ideas about incentives and outreach ideas.

  6. Keep it local and specific • Reference local goings-on such as high school/college sports, local politics, and news in your SMS outreach. • EZ Texting allows for easy grouping of subscriber lists, which makes specificity of outreach simple.

  7. Don’t interrupt for no reason • Text outreach can be friendly, but should not be casual or seem unimportant. • Each interaction should be properly incentivized or contain some specified user benefit, even if that benefit is a game or quiz.

  8. Games, quizzes, and surveys • These are a great way to drive interactions and get people looking forward to SMS communications with your business • Use linking to drive traffic to content on your mobile website. • Partner with other local businesses to cross-promote websites and products this way

  9. Thou shalt not spam • It is crucial that the tone and frequency of your text messaging do not resemble spam marketing. • Modern consumers are trained to automatically reject spam; spamming subscribers with generic or overly frequent outreach will ‘poison the well.’

  10. Always provide an opt out • Opting out should be as easy as opting in. • Though counterintuitive, providing a clear path to opting out of a campaign is a great way to build trust and brand loyalty. • Subscribers and participants are put at ease by the option to cease interaction.

  11. Don’t be afraid to ask for advice • Nobody knows your customers better than your customers. • SMS outreach allows for real time conversations to take place, so don’t be afraid to ask questions. • Consumers in the social media age are very likely to provide input when prompted.

More Related