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Canadian Tire

Canadian Tire. The history of Success. Alexander Nikulin Ilya Makarov Raj Shah Olha Rechytska. Participants. What is Canadian Tire? Achieving specific objectives Canadian Tire’s Core Business Analyzing company performances Canadian Tire Money. Content.

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Canadian Tire

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  1. Canadian Tire The history of Success

  2. Alexander Nikulin • Ilya Makarov • Raj Shah • OlhaRechytska Participants

  3. What is Canadian Tire? • Achieving specific objectives • Canadian Tire’s Core Business • Analyzing company performances • Canadian Tire Money Content

  4. Canadian Tire has articulated three strategic goals/ objectives. Do you agree with these goals/ objectives? If so, how best they be achieved? If you do not agree, what should be the company’s strategic objectives? Question 1

  5. Strengthen the Core – create a great CTR with a strong automotive division. • Align business units to support core CTR growth, including automotive, and deliver strong performance. • To become a high-performing, customer-focused organization. Objectives

  6. Using the market-product analysis map out the growth strategies for each of Canadian Tire units. Question 2

  7. Figure 1

  8. Another thing you learn in this chapter is the importance of tracking performance by using marketing dashboards and metrics. What can you glean from this data in terms of the performance of each business unit? Question 3

  9. Figure 1

  10. Canadian Tire is known for having the first and most enduring loyalty program in Canada – Canadian Tire Money. How can the company leverage this program to achieve additional market growth? Question 5

  11. Strong belief in success • CTR becomes a ‘core business’ • Non-core business units will contribute to success • Achieving specific goals as a way of improvement • Making strong relationships with customers Conclusion

  12. Do you have any questions?

  13. THANK YOU FOR YOUR ATTENTION!

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