Innovative Crossmedia Strategies: 2013 Award Case Study

Dec 23, 2025

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This case study presents the award-winning approach to crossmedia communication in 2013, detailing target audiences, communication goals, and the strategic model for networking across platforms. It outlines the creative execution and guidelines followed, which contributed to its success. The submission includes technical specifications for advertising materials, such as audio and video files, adhering to compatibility requirements and file compression. It effectively showcases the integration of various media types while maintaining engagement, all within a concise format that respects file limitations.

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Innovative Crossmedia Strategies: 2013 Award Case Study

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