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Commonly Believed Truths: Examining Misconceptions and Realities in SEO and Online Content

In the world of online content and SEO, certain widely believed "truths" can often be misleading. This piece explores obligatory clichés, such as payday loans and the impact of Google’s spam solutions on marketing strategies. We'll discuss the relevance of user ratings, the implications of EMD updates, and the consequences of scraping and thin affiliate sites. Additionally, we’ll address the significance of learning your metrics and clarify what DA entails. Engage with us through various social platforms to delve deeper into these nuanced topics.

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Commonly Believed Truths: Examining Misconceptions and Realities in SEO and Online Content

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Presentation Transcript

  1. Widely Preached Truths That Are Not Always True

  2. Or better make it…

  3. Widely Preached “Truths” That Are Not Always True

  4. Obligatory cliché before we start…

  5. “Payday Loan” Update

  6. Until…

  7. What Happened

  8. Redirect + Links

  9. More links

  10. Maybe Too Many Links

  11. Authorship • Google’s solution to spam? • Build your profile -> benefits?

  12. Or stick like a sore thumb?

  13. OK, maybe it’s a cultural thing?

  14. Schema to the rescue! • Of course, user ratings don’t lie, right?

  15. Unless a spammer fakes them!

  16. Remember Panda? • Shouldn’t ranking something like this anywhere be impossible now?

  17. Yet, Reference.com has only recently lost some visibility

  18. EMD Update • Some SERPs might not have enough relevant non-EMD results to rank

  19. Local queries – EMD make sense

  20. EMD in competitive verticals

  21. It could be worse

  22. Knowledge Base

  23. Knowledge Base

  24. Knowledge Base

  25. Knowledge Base

  26. Knowledge Base

  27. But Google says

  28. And scraping is bad

  29. So are thin affiliates

  30. LOL

  31. Bonus: Know Your Metrics • WTF does DA stand for?

  32. Questions? Feel free to get in touch! • info@irishwonder.com • Twitter: @irishwonder • Facebook: http://www.facebook.com/irishwonder • LinkedIn: linkedin.com/in/irishwonder

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