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If it isn’t Baroque…

If it isn’t Baroque…. 1600-1750. Qualities & Terms. Baroque: 1. Barroco (Portugese) Distorted or irregularly shaped pearl 2. Barroco (Italian) Bizarre or strange Rococo: any intricately and overly ornate, fancy, or ornamented style

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If it isn’t Baroque…

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  1. If it isn’t Baroque… 1600-1750

  2. Qualities & Terms • Baroque: 1. Barroco (Portugese) Distorted or irregularly shaped pearl 2. Barroco (Italian) Bizarre or strange • Rococo: any intricately and overly ornate, fancy, or ornamented style • Qualities: tension, energy, motion, emotion (art) • Terms: conflict, contradiction (culture)

  3. Beginning of Scientific Revolution • Copernicus • redefined the universe • determined that earth was not center of universe • Galileo • Helped to develop the telescope • Newton • working with laws of motion & gravity

  4. The Reformation and Counter-Reformation The entire 17th century was a great big publicity war put on between the Catholic and Protestant churches, each side vying to attract more customers--sort of like Coke and Pepsi do today--by spending tons of money on rock stars and pop-concerts—I mean on musicians and church-concerts. Each side was trying to convince the consumers that they were the best and only church from which to gain salvation.

  5. Baroque Advertising Strategies • In addition, both churches needed to emotionally connect with the people. • Therefore, an appeal to emotions through ornate magnificence seemed to be the best option. • They didn’t want to warn customers, like the medieval philosophy. They wanted to appeal to customers.

  6. Difference Between Renaissance and Baroque

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