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Explore the qualities and terms of the Baroque and Rococo periods in art history, characterized by tension, energy, and emotion. Delve into the impact of scientific revolution figures like Copernicus, Galileo, and Newton. Learn about the Reformation and Counter-Reformation, a conflict between Catholic and Protestant churches. Understand Baroque advertising strategies and the emotional connection with people. Discover the differences between Renaissance and Baroque art movements.
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If it isn’t Baroque… 1600-1750
Qualities & Terms • Baroque: 1. Barroco (Portugese) Distorted or irregularly shaped pearl 2. Barroco (Italian) Bizarre or strange • Rococo: any intricately and overly ornate, fancy, or ornamented style • Qualities: tension, energy, motion, emotion (art) • Terms: conflict, contradiction (culture)
Beginning of Scientific Revolution • Copernicus • redefined the universe • determined that earth was not center of universe • Galileo • Helped to develop the telescope • Newton • working with laws of motion & gravity
The Reformation and Counter-Reformation The entire 17th century was a great big publicity war put on between the Catholic and Protestant churches, each side vying to attract more customers--sort of like Coke and Pepsi do today--by spending tons of money on rock stars and pop-concerts—I mean on musicians and church-concerts. Each side was trying to convince the consumers that they were the best and only church from which to gain salvation.
Baroque Advertising Strategies • In addition, both churches needed to emotionally connect with the people. • Therefore, an appeal to emotions through ornate magnificence seemed to be the best option. • They didn’t want to warn customers, like the medieval philosophy. They wanted to appeal to customers.