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Background

From print to web to e-paper - The challenge of designing the e-newspaper Carina Ihlström and Maria Åkesson. Background. Newspapers have a long tradition Familiar formats - broadsheet and tabloid Most common media today are printed paper and web

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Background

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Presentation Transcript

  1. From print to web to e-paper- The challenge of designing the e-newspaperCarina Ihlström and Maria Åkesson

  2. Background • Newspapers have a long tradition • Familiar formats - broadsheet and tabloid • Most common media today are printed paper and web • Now we are facing the introduction of a newspaper on e-paper – the e-newspaper

  3. E-paper • Based on E-Ink technology i.e. a digital media • Paperlike - high readability • Most likely the size of 5.8 x 8.2 inches • Mobile and lightweight • Low powered

  4. Design challenge • New design solutions for smaller format • Taking the best from print and web in combination with the unique advantages of the new media • Reader acceptance

  5. Studies reported • Experiences from prototyping e-newspaper interfaces • Questionnaries on prerequisites for e-newpaper design answered by publishers

  6. Propotyping e-newspaper • Navigation • Pagination • Structure • Overview

  7. Mock-up and Prototype 1

  8. Prototypes 2 and 3

  9. Questionnaires - possibilities • Functionality • updates • interactivity • personalization • new services • Economic • lower distribution and printing costs

  10. Questionnaires - problems • Journalistic concerns • Lower impact of pictures • Need for education • Payment models • Increased competition on local markets • Lost functionality “It is difficult to light a fire with e-paper. It is also difficult to cut out funny headlines and put them on the fridge.”

  11. What to bring from print - The clear overview of the content, including a beginning and an end, the ease of use, typography and design - The familiarity in design from the printed paper - That mainly the same editorial content should meet all readers, i.e. creating common topics to discuss in social settings - News valuation, e.g. positioning of lead story - Mobility, i.e. to be able to read the newspaper everywhere

  12. What to bring from web - Continuous updates - The possibility of searching - Easy and intuitive navigation - Hyperlinks - Interactivity with the readers - Possibility to add sound and video

  13. Scenarios • Drawing on empirical results and theories on IT diffusion and media design • Three target groups • senior citizens in sparsely poulated areas • business travellers, and • young early adopters

  14. Conclusions • Potential new strong newspaper media • Replace paper not web • Important to take reader expectations, based on print and web, into account

  15. Future work • Develope prototypes further • Investigate reader preferences and expectations • Testing with demonstrator in real life settings

  16. Finally Thank you for listening! Carina.Ihlstrom@ide.hh.se Maria.Akesson@ide.hh.se Media IT group www.hh.se/media-it

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