1 / 6

Truth in advertising

Truth in advertising. Entailment/Implicature “One-third less salt…” “"Helps control dandruff symptoms with regular use." "Leaves dishes virtually spotless." "Magnavox gives you more." "Coffee-mate gives coffee more body, more flavor." . Semantics.

farrah
Télécharger la présentation

Truth in advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Truth in advertising • Entailment/Implicature • “One-third less salt…” • “"Helps control dandruff symptoms with regular use." • "Leaves dishes virtually spotless." • "Magnavox gives you more." • "Coffee-mate gives coffee more body, more flavor."

  2. Semantics • Semantics – the study of meaning • Pragmatics – the study of how context affects meaning • Truth conditions • tautologies • paradoxes/contraditions • Synonymous

  3. Semantics • Metaphors • Idioms • Ambiguity

  4. Conversations Maxims – Cooperative Principle • Do not say what you believe false. • Do not say that for which you lack evidence. • Be relevant. • Make contributions as informative as is required. • Do not make your contribution more informative that is required. • Avoid obscurity. • Avoid ambiguity. • Be brief. • Be orderly.

More Related