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How to Make More Sales with Email Marketing

How to Make More Sales with Email Marketing. Greig Whitton Founder, Evergrow. Matt Wilke Marketer, Maven Agency. Webinar outline. Greig Whitton. Matt Wilke. What is email marketing? How does it work? What are the keys to success? Where should you begin?. What is email marketing?.

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How to Make More Sales with Email Marketing

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  1. How to Make More Saleswith Email Marketing GreigWhitton Founder, Evergrow Matt Wilke Marketer, Maven Agency

  2. Webinar outline GreigWhitton Matt Wilke • What is email marketing? • How does it work? • What are the keys to success? • Where should you begin?

  3. What is email marketing? GreigWhitton • Matt Wilke • Sharing content via email to: • Nurture and convert potential customers • Retain and promote to existing customers

  4. What is email marketing? GreigWhitton • Matt Wilke • Sharing content via email to: • Nurture and convert potential customers • Retain and promote to existing customers • NOT the same thing as spam.

  5. Why bother with email? GreigWhitton • Matt Wilke • Over 2 billion people use email.

  6. Why bother with email? GreigWhitton • Matt Wilke • Over 2 billion people use email. • Over 180 billion emails are sent every day.

  7. Why bother with email? GreigWhitton • Matt Wilke • Average revenue per email is $0.10.

  8. Why bother with email? GreigWhitton • Matt Wilke • Average revenue per email is $0.10. • Email is the easiest and most effective channel to use.

  9. How does it work? GreigWhitton • Matt Wilke • For potential customers: • Establish credibility, educate, and demonstrate value • Monitor engagement to track readiness to buy • Target engaged prospects with conversion offers

  10. How does it work? GreigWhitton • Matt Wilke • For existing customers: • Create additional value • Send targeted offers • Encourage word of mouth and referrals

  11. How does it work? GreigWhitton • Matt Wilke • Evergrow prospect nurturing and conversion: • Newsletters and free samples demonstrate value

  12. How does it work? GreigWhitton • Matt Wilke • Evergrow prospect nurturing and conversion: • Newsletters and free samples demonstrate value • Clicks indicate engagement and readiness to buy

  13. How does it work? GreigWhitton • Matt Wilke • Evergrow prospect nurturing and conversion: • Newsletters and free samples demonstrate value • Clicks indicate engagement and readiness to buy • Sales capacity concentrated on engaged prospects

  14. How does it work? GreigWhitton • Matt Wilke • Evergrow client engagement: • Newsletters and webinar invitations create value

  15. How does it work? GreigWhitton • Matt Wilke • Evergrow client engagement: • Newsletters and webinar invitations create value • Social share links encourage word of mouth

  16. Keys to success GreigWhitton • Matt Wilke Earn permission first

  17. Keys to success GreigWhitton • Matt Wilke Share content that people will actually value

  18. Keys to success GreigWhitton • Matt Wilke Use a professional email management service

  19. Keys to success GreigWhitton • Matt Wilke Link your email campaigns to your online presence

  20. Keys to success GreigWhitton • Matt Wilke Establish a consistent schedule

  21. Keys to success GreigWhitton • Matt Wilke Limit blatant promotional content

  22. Keys to success GreigWhitton • Matt Wilke Spring clean your mailing list periodically

  23. Where should you begin? GreigWhitton • Matt Wilke Prepare a plan Get ideas and inspiration from other brands Choose a professional email management service Build your mailing list Invest in professional design

  24. Need more help? GreigWhitton • Matt Wilke • Evergrow forums • Online marketing guides • Greig: 021 671 8225 • Matt: 021 461 6817

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