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Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz

HomeCrest Creative Brief – Rainer Maple Terrain Launch: August 17 th 2009 Order Date: May 7 th 2009. Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz. AOK Creative Brief – Section 2 – Business Case. New Finish- Terrain. Commercial Reason:.

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Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz

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  1. HomeCrest Creative Brief – Rainer Maple Terrain Launch: August 17th 2009 Order Date: May 7th 2009 Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz

  2. AOK Creative Brief – Section 2 – Business Case New Finish- Terrain Commercial Reason: . Competitive Positioning: Product Features / Benefits:Features Benefits

  3. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1 Moulding Stack Top Of Cabinet

  4. HomeCrest Creative Brief – Section 3 – Photography Set Design 1 2 F396 Cut to ½” F342 Cut to ½” 2 1 F396 Skin with WWEP42 Skin with WTEP96 SP1248

  5. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1 *The SCRIBE should be used with the ¼” squared edge facing out in order to allow enough room for the doors to open and not rub the adjacent cabinets that are 15” deep. F342 Cut to ½” *SCRIBE 2 3 3 3 Skin with WWEP30 Cut to 1 ½” *SCRIBE

  6. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1 B48FH W9648BP ISM ISM OSC OSC 4-TAPERED LEG 4-TAPERED LEG

  7. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1

  8. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1

  9. HomeCrest Creative Brief – Section 4 – Photography Specifications Countertop:Wilsonart Green Soapstone 4885-38 Sink: Moen Camelot Model # 22219Stainless Hardware: Faucet:Moen Level Model# 7106CSL Classic Stainless Overall Set Description: Light – Natural Light and can lights. I have chosen a fixture for above the island there would need to be 3 of these. Fabrics – Seating could have a fabric seat. Rug for the area in front of the large door/window. Accessories (Propping) – Minimal, contemporary. The area beside the fridge that comes to the countertop is supposed to be bar like with wine, liquor, etc. Contemporary seating for the island. Flooring: TBD!

  10. HomeCrest Creative Brief – Section 4 – Photography Specifications Wall color not show. Please look at actual sample. Paint: Wall – Benjamin Moore Storm Cloud Gray 2140-40 Lighting Fixture- Home Depot Item# P5158-09 Backsplash Tile: Dal Tile City View Urban Evening CY08 Appliance: GE Profile Refrigerator: PS123SCRSV Cook Top: PP945SMSS Oven/Microwave: PT970SMSS Hood: PV970NSS

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