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Introduction to ICANN’s new gTLD program. A practical example: the Dot Deloitte case . Jan Corstens, Partner, Deloitte

Introduction to ICANN’s new gTLD program. A practical example: the Dot Deloitte case . Jan Corstens, Partner, Deloitte WIPO Moscow, 9 Dec 2011. Domain Name Landscape Introduction. ICANN. Domain Name Registries. Domain Name Registrars. Domain Name Registrants.

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Introduction to ICANN’s new gTLD program. A practical example: the Dot Deloitte case . Jan Corstens, Partner, Deloitte

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  1. Introduction to ICANN’s new gTLDprogram.A practical example: the Dot Deloitte case.Jan Corstens, Partner, DeloitteWIPO Moscow, 9 Dec 2011

  2. Domain Name LandscapeIntroduction • ICANN • Domain Name Registries • Domain Name Registrars • Domain Name Registrants

  3. Domain Name LandscapeDefinitions • ICANN: International Corporation for Assigned Names and Numbers • gTLDs : Generic Top Level Domains (.com, .net, .org) • ccTLDs: Country-Code Top Level Domains (.fr, .co.uk, .de) • DAG: Draft Applicant Guidebook • Provides rules, requirements and descriptions for the gTLD application process • IANA

  4. Domain Name LandscapeICANN • ICANN was formed in 1998. It is a not-for-profit public-benefit corporation with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable. • ICANN’ s vision is of a single, global, safe, stable and secure Internet connecting: all the people of the world, all Internet enabled devices and all industry and businesses, institutions, governments as well as public and private entities –an internet where all participants respect and protect personal data, the right to privacy, freedom of speech, access to information and the rule of the law.

  5. Domain Name LandscapeICANN

  6. Domain Name LandscapeRegistry-Registrar-Registrant REGISTRY • Registry – (Wholesaler) • Operator of the TLD • Maintains database of all registrations • Contractual relationship with ICANN • Provides Whois services • Escrows registration data • Complies with other ICANN requirements (reporting) • Registrar – (Retailer) • Distributor of the TLD • ICANN Accreditation required for gTLDs • Contractual relationship with Registry also required • Registrant – (End User) • Domain name owner Registrars Registrant

  7. History and future of TLDs

  8. Introduction to the newgTLD Program New opportunities • More choice and competition • New business model opportunties • Brand management and online marketing • Impact to industry sectors; security, control, user behavior • Promotecompetition, consumer trust and consumerchoice • Introduction of unlimitedgenerictop-leveldomainsorextensionsinto the domain name space • CommunityTLDs: .eco; .green; .tax • Standard TLDs: .Deloitte; .Canon;.IBM

  9. Introduction to the newgTLD Program New opportunities

  10. Introduction to the newgTLD program What is the gTLD program? • Managedby ICANN • Last update of the draftapplicationguidebook was posted in September 2011 • Applicationwindowwillbe open as fromJanuary 12, 2011 until April 12 2011 ( possibleextension)

  11. New gTLD ProgramApplication and EvaluationProcess

  12. A practical example:The Dot Deloitte project

  13. Project Management Step-by-step actions Step 1: Workshop Step 4: Define Financial Requirements Step 3: Define Operational Requirements Step 2: Define Technical Requirements Step 5: Draft of the Application

  14. WORKSHOPConsiderations Users? Control? S String? Financial Impact? Possibilities? Legal impact? Implementation model? Operational Impact?

  15. .Deloitte • No application, .Deloitte, .DTT, .TAX; .AUDIT; TOHMATSU • Internal use/ External use; will client be able to register a domain name under .Deloitte? • Control issues: will employees, member firms be allowed to register domain name • Overview of Deloitte’s current domain name landscape • Will Deloitte act as the Registry or will another company be set up? • Implications of not applying for a TLD • Running a TLD is not our core business: Will we outsource, keep it inhouse (licensed),….

  16. WORKSHOPStakeholders to be identified Legal/Risks IT Branding/ communication Financial

  17. Decisions need to be made Benefits Costs • Application Fee • Consultant Fee • Implementation Fee • Management Fee • Internal Fee • New Opportunities/new business model • Enhancement of Security • Visibility • New ways of communication • Control • DNSSEC • Enhances trust

  18. Technical Aspects 18 • Shared Registration Systems, Whois Database, DNS, Billing, Reporting, Data Backup and Escrow Systems, 24/7 Network, Operations System, Network Monitoring System and potentially DNSSEC • Process: • define the technical conditions / requirements • discussions with the registry operator • role of the gateway registrar • finalization of the contracts • Incorporation / implementation of the operator’s technical • If chosen to insource some technical parts, what? solutions within the existing systems of the company and vice-versa

  19. Operational Aspect 19 • who will be responsible for the operational aspects of the gTLD? • hierarchy, define roles and responsibilities, … • ensure ICANN compliance (reports, payment of fees, …) • transfer of know-how • develop an implementation plan together with the technical and experts • development of contracts, policies, …

  20. Financial Aspect 20 • Deloitte will not sell any domain names • Will Deloitte global send out invoices to the Member firms • What will be the costs and the benefits of this operation? • Draw up a business plan and a detailed implementation plan, which should be approved by management

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