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Obj 1.02 What is the impact of sports and entertainment marketing on the economy?

Obj 1.02 What is the impact of sports and entertainment marketing on the economy?. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Products. Include both goods and services. Goods.

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Obj 1.02 What is the impact of sports and entertainment marketing on the economy?

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  1. Obj 1.02 What is the impact of sports and entertainment marketing on the economy?

  2. Marketing • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

  3. Products • Include both goods and services

  4. Goods • Goods are tangible objects that are useful to consumers. • Examples: tennis rackets, soccer balls, uniforms.

  5. Services • Services are intangible and include tasks or acts performed for a customer for a price or fee. • Examples: Going to a Broadway play or to a NASCAR race.

  6. Sports Marketing • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. • Includes sponsorship, endorsements, promotion, and fan clubs.

  7. Professional Teams • Basketball: L.A. Lakers • Football: Carolina Panthers • Hockey: Carolina Hurricanes

  8. Collegiate and Scholastic Teams • UGA-University of Georgia • FSU-Florida State University • University of Miami

  9. Venues: Arenas, Stadiums, Coliseums, Speedways • Verizon Amphitheater • Lowe’s Motor Speedway • Cricket Arena

  10. Commercial Facilities • Marina Boat Land

  11. Health Clubs • Gold’s Gym • YMCA • Triangle SportsPlex • Ladies Fitness and Wellness • Quincy Roberts’ Elite Fitness Center

  12. Recreation • Aerobics • Soccer • Basketball • Swimming • Area parks

  13. Camps • Tennis Camp • Basketball Camp • Soccer Camp • Camp Thunderbird

  14. Professional Individual Sports • PGA • World Tennis Association • PBA

  15. Running Swimming Golf Bowling Professional Individual Sports

  16. Amateur Sports AAU-Amateur Athletic Union

  17. Agencies • MLB-Major League Baseball • NBA-National Basketball Association • NFL-National Football League • NCAA-National College Athletic Association • SEC • ACC

  18. Sport Support Services • NASCAR Winston Cup Racing Wives Auxiliary

  19. Sporting Goods Industry • Sports Town • Asics • Nike • Adidas • Diadora

  20. Sport Sponsors • Coca-Cola 600 • Cadillac sponsoring the PGA Tour • Wachovia Cup Tournament at Quail Hollow Country Club

  21. Sports Media • Sports Network • Fox Sports Net • ESPN Radio

  22. Entertainment Marketing • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

  23. Music Industry • Maverick Records • PSE Records • JMG Records • Quincy Jones

  24. Movie Industry • Warner Brothers • Disney • Actors

  25. Theme Parks • Six Flags • Family Fun Center • Carowinds Theme Park

  26. Radio Industry • FM • AM • Country • Rap • Hip-hop • Jazz • Sirius satellite radio

  27. Film Industry • Sundance Film Festival

  28. Television Industry • Dawson’s Creek is filmed in the Wilmington area

  29. Dramatic Arts Industry • Children’s Theatre • Adult’s Theatre • Belk Theatre

  30. Video Game Industry • X-Box • Nintendo • Sony • Sega

  31. Fine Arts and Science Industry • Smithsonian Museum • Mint Museum

  32. Night Club Industry

  33. Literacy Industry • Library • Internet • Books

  34. Casinos Industry • Las Vegas • Reno • Harrah’s

  35. Hobbies/Craft Industry Southern Christmas Show

  36. Find Five Examples of Each Category and Identify Segment Sports Goods Sports Services Entertainment Goods Entertainment Services

  37. Sports: Naming Rights X-Games Sport Specific Channels Entertainment Internet Web Casts MP3’s DVD’s Trends in Sports & Entertainment

  38. Importance of Sports and Entertainment • Generates about $213 to $350 billion in revenue. • Approximately 95.4 million people viewed the 2009 Super Bowl. • The average attendance per NFL game is 66,000.

  39. Importance of Sports and Entertainment • In 2000, approximately 16,346,710 people watched a NFL game. • The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. • The NBA average is about 16,804 attendants. • The average MLB attendance is 20,000,000 per year.

  40. Importance of Sports and Entertainment • Over 35 million people visit Walt Disney World each year. • The Titanic, the movie, grossed almost $1 billion in global ticket sales.

  41. Importance of Sports and Entertainment • Over 95 million American households own a VCR. • Over 30 million American households own a DVD player. • 68% of Americans subscribe to cable TV.

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